After accusations that it supports the spread of right-wing content, the company Facebook announced that among the most viewed posts on this network are questions like this one - whether sugar is put in spaghetti.
The first ever report on the content of newsfeeds in the United States focuses on the number of people who see a post, rather than other metrics.
A word search that promises users to "reveal reality" for three months in 2021 was the most popular post on the social network.
Equally frivolous question-posts that make up a huge text section surround him in the top 20 most viewed list.
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The post with the question "Please solve this debate, is sugar put in spaghetti?" came in fourth place on the top list, with 58.6 million views and as many as 3,8 million claims in the comments.
"I'm old, but I look youthfully defiant." Leave a photo, 30 and over," is second on the list and close to five million people have responded.
However, the "Typical Mom" Facebook page (The typical mom) was, it can be said, at the top as the only one with two posts among the top 20: "Find out your age by writing a concert you visited" and "What happens in your head when you add 28 and 47?".
Facebook's report states that "some of the posts in the top 20 may represent lower quality content."
Change of rules
The goal of the report is to identify what is viewed the most on this social network, as well as the highest level of user engagement through likes, comments and content sharing.
The report should serve as a counterargument to the data collected through Crowdangle (Crowdtangle , Facebook's reaction and activity measurement tools, which state that right-leaning political content dominant on this social network.
This claim was widely reported last year.
Facebook strongly disputed this claim, announcing that only five percent of the content users see is related to politics.
In November, the company announced that attention was paid to the "reach" of links and posts to the audience, and not to reactions, which dramatically changed the list of what is "most popular".
The new report, similarly, focused on the most viewed content, more than any other form of measurement, and the presented list found harmless posts.
The report analyzed content published between April and June, and only in the United States of America.
Also, paid ads and promoted posts were not considered, Facebook announced.
So much content is published on this social network that the top 20 posts together make up "less than one-tenth of one percent of all content views in America," the company claims.
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American football and CBD
Two posts were noted to be distinctly different from the rest of the top 20 - one being Joe Biden's 100-day post as president, in which he wrote that "America is getting back on track" - at number six.
The second is a video of the company 5-Minute Crafts with tips on how to make a small pool - in tenth place.
Although the most viewed posts seem to be the questions that elicit more user reactions, not everything in the report indicates that to be the case.
Facebook has long argued, for example, that it brings the importance of online content to media organizations, despite the sometimes frosty relationship between the tech giant and the publisher in recent years.
While YouTube, Amazon and UNICEF are the three most viewed sites via links on Facebook, five major media organizations - ABC News, Daily Mail, NBC News, CNN and CBS News - are also in the top 20 domains.
The most viewed links are more diverse.
The single most viewed link is for the obscure page of the American football team Green Bay Packers (Green Bay Packers).
Next on the list of links is a company that sells CBD, an extract of cannabis, while a Christian clothing company and a local radio station from Virginia are also among the top 20 sites.
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