He had permission to charm on the big screen, with an attractive voice and a polished, well-groomed exterior.
But in private, actor Roger Moore - who played James Bond in seven films - was just as relaxed behind the camera.
A new BBC documentary airing on Christmas Day will reveal never-before-seen home videos, taken by Roger himself, featuring his family and their very famous friends - including actor Kirk Douglas and singer Olivia Newton-John.
A young Elton John can also be seen descending from the sky in a helicopter ready to lunch with Roger and other celebrity guests - such as Joan Collins and David Attenborough.
Roger's son Geoffrey, who found old video tapes in cupboards and garages in Switzerland, remembers this gathering well in France.
He played a game of tennis with Sir Elton, he recalled in an exclusive interview with BBC News, before the singer flew to Cannes to film the sports video for his hit song "I'm Still Standing".
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Roger Moore also got behind the camera to film private events with his three children – Jeffrey, Deborah and Christian – and their mother, his third wife, Italian actress Luisa Mattioli.
Reviving memories from the past on screen proved poignant for George and his sibling.
"He filmed just like any other father would film children. They were just family-type shots, documenting the moment," says Jeffrey.
"I think it was also because the camera was a new toy back then, so he wanted to try it out."
Growing up, it was normal for Jeffrey to be surrounded by the stars of the movie screen.
“I mean, Frank Sinatra was very close to our family and we spent a lot of Thanksgivings and Easters together. Kirk Douglas, Cary Grant, Gregory Peck, they were also very, very dear friends."
Moore's daughter Deborah recalls how her father couldn't keep up with Frank Sinatra's drinking and would secretly pour whiskey into flower pots.
The family would watch comedy duo Morecambe and Weiss on TV on Friday nights, Jeffrey says, and then Eric and Ernie would come over for lunch on Sundays.
He also remembers meeting Clint Eastwood and Sean Connery – the first James Bond – as well as stars from the Golden Age of Hollywood such as Fred Astaire and Olivia De Havilland.
"I mean, when I think about just how lucky we were ... to the point where even Roger himself was saying, 'Oh, my God, look at that, we've got Gene Kelly sitting here. Isn't that wonderful!'"
But despite being surrounded by stars, Roger Moore was very "self-critical," Jeffrey says.
"I always have a habit of saying, the bigger the talent, the smaller the limousine. And he was incredibly humble," he says.
After a day of filming, Sir Roger would simply enjoy watching TV with his family in his bathrobe and slippers.
"His favorite treat was baked beans on toast," says Geoffrey. "He didn't need caviar."
Roger Moore came from a very humble background.
He grew up in Stockwell, South London.
His father was a policeman, and his mother worked in a tea shop.
He perfected an aristocratic English accent at the Royal Academy of Dramatic Arts (Rada) and earned money as a model for knitted sweaters.
He achieved his big breakthrough in 1962, playing Simon Templar in the television series Svetac.
In his younger days, Sir Roger was a model for knitted jumpers – among them lavish waistcoats
Geoffrey recalls the phone conversation his father had when he discovered he had been chosen to take over the role of Britain's most famous secret agent.
The last three digits of Sir Roger's phone number happened to be 007.
"He answered the phone with '007,' as you used to do, and the voice on the other end said, 'Well, that's you, Roger,'" Jeffrey says.
Sean Connery was the closest to the description of Ian Fleming's fantasy character in his spy novels, Jeffrey says, in that he was in the "now I'm going to sleep with you and tomorrow I'm going to kill your boss" style.
"While Roger didn't actually want to shoot the gun," says Jeffrey, "he was practically killing them with charm."
He always had a very sarcastic approach, Jeffrey says, and that was his interpretation of the role.
"Let's make James Bond Roger Moore," he says, "instead of Roger having to play a hired gunman with a license to kill. And I think he was more 'licensed to entertain.'"
It required enormous talent, says Jeffrey.
Of all the Bonds in which Sir Roger played, Geoffrey says it was his father's favorite The spy who loved me.
Growing up on a film set was fantastic, Geoffrey recalls, but when your father is James Bond it attracted quite a bit of attention at school.
When Moore came to pick him up from school one day, he recalls how the car was suddenly surrounded by students - eager to catch a glimpse of the star.
"I thought, 'Oh, okay, he's famous, I'm not the only one watching him on TV,'" he says.
But life in the spotlight could be very difficult when a scandal broke out.
Jeffrey recalls the phone call his father made one morning to tell him that the newspaper had learned that he was leaving his mother.
"I told him: 'Thank you very much for the warning! How much time do I have?'" says Jeffrey.
But the press had already surrounded his mother's house.
It creates "a little scar when you see your pain made public," Jeffrey says.
"I think that's the worst aspect of fame."
Mur and his wife Kristina visited Vietnam while he was a goodwill ambassador for Unicef
After his split with Luisa, he married his fourth wife, Kristina Tolstrap, otherwise known as Kiki.
He was also previously married to actress and figure skater Dorn van Styne and singer Dorothy Squires.
Roger Moore died in 2017 at the age of 89.
In later years, actress Audrey Hepburn asked him to take on humanitarian work for UNICEF, Jeffrey says.
"That says a lot about his love for humanity, his love for children. And that, I think, was probably his greatest role."
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