It is worth repeating what, how and why he sang. Ivan Gundulic: “The wheel of fortune/turns round and round, it does not stop:/whoever would have been worse, here it is, /and whoever was worse gets up./Now the tip of the sword's crown hangs,/now the tip of the sword's crown falls,/now the slave rises to the throne,/and whoever would have been king, is now a slave.”
Politicians should keep this in mind, because we have finally arrived at an era of change of power, where democracy finally turns in a circle, from election to election. There are no more supreme, commanders, eternal, masters and bosses, after all, one moment you are here, the next you are not. It is very easy to become the former.
But it is interesting how convinced of their infallibility our politicians are that they rush into live programs without having prepared themselves, it seems, at all. It is fortunate that there are a few awkward journalists in Montenegro. By “awkward” we mean that they ask sub-questions, that they are at all interested in pushing a topic, that they do not at least send questions to the guests in advance.
Because, despite everything, the fact is that right now Andrija Mandic He seems like a steady politician who is in control of himself and focused on what he is saying. How much sense he makes in what he says is another matter, but that he is well-trained and focused is evident. On the other side are the new politicians, chaotic improvisers who seem to operate on the “easy way out” model.
And we can already see the consequences, because even when they have a hundred times more arguments, in any debate they are eaten up by the old cadres, ready, experienced and uncompromising. So what is the problem, why do new politicians fail and why are they so easily crushed? Because they are not prepared, they have equated politics and advertising. Yes, advertising!
Because, it's one thing to come up with a statement, and it's quite another to put it out in the right way, so that it has an effect and resonates as much as possible, so that it makes sense. The way in which communication channels are used is completely wrong. Every former journalist who became a politician got lost and started playing themselves. It's the same matrix, they take themselves too seriously and every appearance they make seems like they're keeping a diary, they emphasize too much, they take too many dramatic pauses and everything seems artificial, as if they're addressing relatives who they expect to admire them.
The best candidates in parliament and the best performances are those who have passed through all the benches in a row, from those in local communities, through the youth movement and the debate club, those who have honed their public speaking for years to come across an opportunity that they know how to seize.
There is another problem, and that is consulting and preparation. When you see who presents themselves as an expert in media and communications in Montenegro, it is no wonder that politicians are bluffing. They are in vain pouring a lot of their money into the pockets of various "communications experts" who kill them with various presentations and theory that they have mostly downloaded from the Internet and stolen from online courses.
There is a problem, because Montenegro is full of theoreticians, and very few people know how to present these ideas, to put them into practice. It's like someone is constantly talking about how to make money, but their pockets are empty.
By the time politicians realize that communications work according to the model of “what we want to say, to whom we want to say it, and how we want to say it,” their mandate will have passed. Maybe it's not a shame, maybe everything looks exactly as it should.
The political scene is neither better nor worse than we deserve, it is a true reflection of the current state. A mirror of society.
At the entrance to the BBC building it says: “If you don't prepare, you prepare your own doom.” Everything is already set up, everything is already in place and the rules are known, but the problem is the students.
Bonus video:
