The undeniable seductiveness that occurs in the phenomenon - internet identity - download of various characters, stories, fates, looks - can be approached with a movie "Fallen” (1998), in which an evil spirit passes from one person to another and commits mysterious murders.
How decentralized the internet really isplace', identity in him is always already created by taking over/stealing another; it is the Deleuzian way of becoming-other, a woman or an animal, even a plant.
Amorphous (artificial) identity, as the desire of a contemporary subject... Constant and unstoppable moving from one character to another, being a small theater in which there is always something else in the repertoire. All the more so, if capitalism itself (recognizes Marks) something volatile, dematerialized, formless, why wouldn't the identity essentially be - internet, in the sense of connection/permeability?
We have the industrialization of identity, and the aestheticization of appearance: a transplantation due to which the organism is no longer "original,” being hybridized, like, for example, American culture moving from Native American to non-binary. This diversity enables an ontology of openness, however, the threat comes from trashumanistics, which, with the help of large capital investment in its projects, transcends ethical issues. (It goes without saying: any grafting or seasoning changes or rather creates an identity that cannot be, therefore - original identity. Such a thing is a phantasm of language, a conservative nebula.)
The ideal illustration of the self is soup: that which can never be the same, nor repeat itself. Reinterpretation and relativization are the "footholds" from which poststructuralist thought works, in an effort to perform the ultimate deconstruction of inherited narratives. All the more so, we wonder what would have to be said just now on the occasion of - brain implantation, emerging techno-telepathy, if we remember how he wrote an extraordinary essay about a transplanted heart Jean-Luc Nancy.
Digital dynamics penetrate into the existence of the individual, which as a result dissipates into infinte internet, to infinite wirelessness, traveling as a signal, a thought, an atom, like the scientist from the movie "Transcendence", immediately becoming what it visits: river, mountain, avenue, structure of air, memory of water. Completely and completely, therefore, reality unfolded, virtualized and extended, electronically extended, enables an online odyssey. (When Odysseus, stepping on land, was asked who he was, answered: "I'm Niko", only now, in the reign of the Internet and virtual reality, technotelepathy and the link of the brain with the monitor, we can finally decipher/figure out what he actually meant.)
What about the capitalism of cyborgization, the disassembly/assembly of man-machine, and the scientific device with which we step into the post-human future of the finished time? If once identity was a body of experience and history (individual/collective), does it now, in hypermodernity, grow out of intertwined contact with the digital machine, with cybernetization that colonizes everything like a channel within itself?
Fragility, fractality, fragmentaryness - resting precisely on this, identity simply is not, nor can it be, any kind of permanence or integrity, permanent fixity or preparation. Knowledge as a collection of information represents - the existence of an encyclopedia that has information about almost everything, but not the content/story. In other words: it is one thing knowledge without any relation to himself; knowledge without self-awareness. The postmodern subject is a warehouse where the latest data from the fields of neuroscience, psycholinguistics, informatics, psychoanalysis, sociology, the state of the biosphere reside, it is one conglomerate, or, let's call it by its proper name: it is, therefore - capitalism in miniature, an uncut Text that strives to exist for itself.
Mention Deleuze was of the opinion that the future of philosophy will depend on the degree of its commitment to examining the brain, which he reveals in the book "What is philosophy". What we are citing as a logical sequence is not the result - a mescaline trip - but an experiment to which a radical rationalist philosopher willingly agreed Daniel Dennet, which reveals the following: “Here I am, Daniel Dennett, floating in a bubbling liquid, my own eyes looking at me. No, it just didn't work. Most confusing and confusing. As a philosopher of the staunch physicalist persuasion, I firmly believed that the symbolization of my thoughts took place somewhere in my brain: yet when I thought “Here I am", the thought that occurred to me was here, outside the barrel, where I, Dennett, stood staring into my brain."
An innumerable multitude exists in identity/s, there is no final instance but only and always interaction, permeation/passing, therefore the film "Fallen” is (also) a story about transitions, flow, flux versus of fixity, flow and weaving, inhabiting and leaving by a spirit/state which at the same time - this is very important - always already manages to remain what it is. It is the same with the Internet, its essential decentralization, which is inhabited only by changes, a diluted identity that is multiplied in communication with others, mass-mediated, profiled as an unlocked profile that manifests fashion, music, culinary, artistic, cultural, religious, sexual, gender and many other identities.
Let's look at the planetary famous and famous, that is to say the projects of the global mass media, and ask ourselves: isn't their identity incorporated in what is called life-style, while everything is invested in their appearance, which must be able to be ahead of time, although such a thing is, of course, notorious nonsense, since agamben explained it best in the essay "What is a contemporary??” So: just as late modernity is affected by the crisis of reality (in the XXI century - reality is a relic), it is also a great agony on the market how to get or - choose an identity. And this is where hyperproduction takes place, since there is a shortage Novi should be replaced by a directed difference.
“I mean, I really love them. I go online, and, like, cry. I love too Taylor Swift. The Kesha. I look at all this and think: Yes. Go! Just go.” This is a confession Lady Gage, style icons, musicians, actresses, performers who at the inauguration Joe Biden sings the American national anthem, then opens the Olympic Games in Paris. She is - not-beautiful, but that's exactly what she can present in a couple of photos as: an albino cosmonaut, a cyber-goth and a prostitute, or, alternatively, Vermerovu "The girl with the pearl earring".
Becoming a market, a name that is bought, consumed, loved, a phenomenon that, thanks to the global media, is all of us, and at the same time no one, that is what democracy brings to identity.
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