Keratin treatment is very popular. Many women, wanting to straighten their hair, resort to this treatment. However, can it damage the hair and how much?
˝When we say keratin, Brazilian hair straightening, we mean something that is very good for the skin and not only for the hair, but only if it is used in a way that is permitted and in the permitted doses recommended by the experts who deal with the structure of the hair.˝ hairdresser Šućko Ahmatović tells ˝Vijesti˝.
Explaining why he is against keratin treatment, Ahmatović says that since he comes from South America, where women have strong hair, naturally curled and very difficult to tame, a preparation had to be found for a more permanent hair straightening.
˝In this case, it is a preparation that contains 90% keratin. How healthy is keratin or not? World dermatologists and people who only deal with the root of the hair do research on this topic, ˝ he says.
Ahmatović tried keratin himself, as he states, to see how right his colleagues were when they advised him not to do it.
˝I did the test on very specific hair. I had a glove on my right hand, but not on my left, he says. A day later, as he states, he had to consult a doctor, because the skin of his left hand was not as it was before.
"The recovery took a month."
He points out that today, when chemical technology has reached its maximum and every company has made so many preparations for all types of hair, there is no need to feed it additionally with something that is not suitable for our premises.
"I'm thinking of the Balkans, because our hair is not that strong and hard enough to withstand all that. Why does nobody mention and use keratin in Scandinavian countries? The answer is simple, they have such thin hair that it is unnecessary for them.
In his salon, says Ahmatović, there were those who begged him to do keratin for them.
"Of course I refused, but they did it on their own after."
He states that the results of the first 30 days are excellent, later problems already arise.
Some of the problems identified by Ahmatović are: skin irritation, unruly hair, rapid graying of the scalp and "of course, the inevitable, which is that clients who have long hair have to cut it short".
Ahmatović says that with all this knowledge he has and the experience of 34 years of work, he has never worked at the expense of a client, but in order to make a profit.
"I will continue to maintain and preserve my clients' beautiful and healthy hair," he states.
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