Since its beginnings, radio has become an indispensable part of everyday life, bringing news, music and stories that have connected people and shaped society. Over the decades, many radio shows have not only informed, but also inspired listeners, creating a special bond that continues today.
Montenegrin DJ for a whole decade Damir Murseljević better known as FM MirDa on the airwaves of radio Krš, he does the show "After Six", in which he focuses on pop culture of the 20th century and its influence on music, film and wider cultural spheres.
"Ten years ago, I returned from Italy and the guys from Radio Krš gave me the opportunity to do a show. I've been on the radio since the 2000s, because before Krš I had shows on the Free Montenegro and Skadar stations", Murseljević recalls his beginnings, adding that during the decade he tried to present an interesting concept to the audience in the After Six show, and that each edition carried a sense of relaxation.
"I find a topic that is interesting to me and I work on it. It can be songs about food, or those with names, or albums with interesting or funny names. Every January I do shows about musicians who left us during the previous year. Basically, the show mostly talks about the pop culture of the 20th century and its influences on music, film, culture in general", he explains, adding that in the "Back To Mine" segment he had famous guests, mostly from the world of music, who talked about certain songs go through some of their life stages,
"In that part of the show, they discover what music has influenced them and in what way." Even when musicians are guests, I don't play their songs, but songs that influenced them," adds Murseljević, whose tonight's show at 18 p.m. will bring the most interesting parts of the interview from the "Back To Mine" section.
"I didn't have space for all the guests who appeared in this section, but I singled out those stories that are most interesting to me. Let's say that through the selection of all those stories and songs, somewhere the audience will get to know me better," Damir is sure.
Today, in the era of digital technologies and streaming platforms, radio stations face challenges in maintaining popularity. While many traditional radio formats still attract large numbers of listeners, especially in certain regions, more and more people are switching to digital options such as Spotify, Apple Music and podcasts, which allow them more flexible ways of listening.
There is a downward trend in the number of traditional radio stations, especially in smaller markets, due to reduced interest and reduced advertising revenue. At the same time, many radio stations have transformed into digital formats or become part of larger media networks, adapting to the new needs and expectations of the audience.
"Different radio spaces should exist. But the concept of the show is very important. Also, what you are going to talk about is very important. I believe that there is very little of that dialogue on the radio, as well as the show with guests. I am glad that Radio Krš gives space to young people and that it is a creative radio school. They are not 'stones', but have a lot of young people who deal with some interesting topics through what they do. However, few of them stayed on the radio, mostly most of them continued to do other things", notes Murseljević, who himself when he started did not believe that he could keep listeners' attention with the show for a decade.
"I'm glad that I've been hanging out with the audience for ten years through the show I'm doing and that they like what I do. I will try to continue in that style. Even though I am aware that radio stations are losing popularity, I will somehow always be connected to them in some way as long as they exist", concludes Murseljević.
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