Turkish television series have conquered many countries in the Balkans and the Middle East and have significantly influenced the change in the image of modern Turkey.
In the last ten years, 65 television series were sold abroad, which brought more than 50 million dollars to the film industry, according to local media.
In Montenegro, the ice was broken by the Scheherazade series, which had such an impact that increased number of people interested in learning the Turkish language, as well as the percentage of tourist arrangements for Istanbul.
After Scheherazade, TV Vijesti currently broadcasts the series Gumuš and When the Leaves Fall.
Turkish actors are already recognizable in many countries in the region, and the postcards from Istanbul that appear in the series are believed to have attracted many foreign tourists to the city on the Bosphorus.
Turkish series are also very popular in societies that were created after the collapse of the Yugoslav federation, including Serbia.
"TV series are a great commercial opportunity for Turkey. It's a novelty for the audience (in the country and abroad), which until now is used to watching only content from American and Latin American TV productions," says Izet Pintu from the film distribution company "Global Agencies".
In addition to the undoubted commercial success, the television series has also caused criticism from conservatives due to immoral scenes in which the actors in the series often appear without much clothing, in love scenes and because they propagate extramarital relations.
"These series do not reflect Turkish morality and the traditional Turkish family. They harm our image abroad, because they are full of corrupt plots and unacceptable behavior," says Hadzi Indzekari, a deputy of the ruling pro-Islamist Justice and Development Party, which has been advocating for years to lift the ban on wearing the headscarf. in state colleges and public services.
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