Victoria Boklag, United Group's Chief Executive Officer and Vice President of Marketing and Media, talked about what makes it important to be part of the first international judging for the 50th International Emmy Awards.
This event was held in Dubrovnik, and Boklagova pointed out that last year she received an invitation to become a member of the Academy.
"When I received an invitation last year to become a member of the Academy, I had a conversation with people from the Academy and I realized that they do not have a large network of professionals in our region, in South-Eastern Europe. They were very interested in connecting with a 'big player'. seeing that United Media works in eight countries of Southeast Europe and has access to a large number of talented people, it was an obvious choice," she said.
"As the hosts of this event, we hope to come up with new ideas, new opportunities for partnerships and co-production. We are also looking forward to showing the world our content," she added.
Bearing in mind that the United group operates in eight different countries, Boklagova, reports Nova.rs, explained what are the specifics of these areas and why the same program is not broadcast in all countries.
"The majority of traditional media today is consumed via the Internet. We, within the United Group, use the EON platform and everything must work like a machine. The procedure is the same in all countries, as is the technology, and our goal is to provide viewers with the ultimate experience that is possible on market".
She added that the situation is different when it comes to content.
"It's a completely different story with the media. It has to be local. That's why Greeks or Bulgarians don't watch the same content as Serbs or Croats," she explained.
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