"From Tuesday, April 02, from 17 p.m., we will offer viewers a better picture and sound, so that watching our program content will take on a new dimension. HD technology is something that is mandatory and an integral part of television programs everywhere in the world, but as the Montenegrin media market is the least developed compared to the region and the rest of the world, it is understandable that this trend arrives late," he said. Ivan Vukčević, executive director of Prva TV and Radio Play Montenegro.
The curiosity is that the new equipment will be identical to the one used at the world football championship in Qatar and which will be used at the upcoming Olympics in Paris.
Thus, Prva TV, a member of the Kopernikus group, despite all the challenges on the market, is one step ahead and with an investment worth more than 400 euros continues to broadcast programs with modern equipment from renowned brands in the world of television technology. This will enable more efficient creation, editing and distribution of content that viewers prefer, creating additional value for advertisers who broadcast their spots day after day through TV programs.
"By investing in better cameras, video editing systems, as well as transmission and distribution equipment, we improved the visual quality of the broadcast, and better audio equipment ensured better sound quality. Clearer picture and sound will certainly enhance the experience of watching programs and advertising content. With this investment in energy-efficient technology, we have fulfilled all existing and expected regulatory standards, as well as long-term compliance with the latest technologies and those yet to follow,'' concluded Vukčević.
