US First Lady Melania Trump and Amazon MGM Studios will test their success this Sunday with the release of the documentary "Melania", which is scheduled to premiere on January 30, CNN reports.
American media are wondering whether the multi-million dollar investment will pay off, considering that more than $35 million was spent on marketing this documentary, whose plot focuses on the 20 days immediately before Donald Trump's return to the White House.
Posters featuring Melania Trump, announcing the documentary, can be seen across America these days, on television stations, billboards, and even buses.
The contract that Amazon MGM Studios signed with the American First Lady is worth $40 million.
Melania Trump is also the executive producer of the project, so it is clear that everything was filmed with her permission and editorial control.
"She was involved in the production, post-production, the entire advertising campaign, the trailer... And when I say involved, I don't just mean approving. She made that trailer, she chose the music... It's the same with the advertising campaign that we're now seeing around the world in almost 30 countries," said Mark Beckman, an advisor to Melania Trump.
See more:
Download the app and follow the news
FOLLOW US ON
