Young engineers from the Indian technology capital of Bangalore are so proud of their work for Western companies such as Microsoft and IBM that they have tattooed the logos of these companies on their bodies.
Tattoo masters in this city register an increased number of customers who come with similar requests, "branded tattoos", all in order not to highlight the status they gained by working in the largest IT companies in the world.
The permanent "branding" of the body with the company's logo is not perceived as a symbol of slavery, but as a triumph and an ode to the much-respected work.
Despite the fact that many actually change their jobs, they keep their tattoos, says one local tattoo artist.
"We call it Brand Tattooing. Many, mostly from IT companies like IBM, Apple, Microsoft and Oracle tattoo the logos of these companies"
"It's like a first love for them, a symbol of success. Many of them started their careers in these companies and want to have that logo on them as a memory."
"Tattoos of this type can lead us into legal doubts, since it is also a violation of copyright," says Giresh Bramhanajapura, from Bramha Studio.
Brand tattoo mania has also affected small business owners, not only people from the IT sector, so they also wear the names of their companies on their skin, reports the British Telegraph.
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