Most of the products we buy today are owned and controlled by only a few of the world's strongest companies, writes Businessinsider.
This phenomenon is called the "Illusion of Choice" and it says that consumers are dependent on the biggest players, and real consumer choice does not actually exist.
It seems that all the big companies are connected in some way, either through ownership or partnership or numerous other ways, reports B92.
So the company Unilever produces everything from Dav soap to Klondike chocolates.
Nestle owns a large stake in Loreal, which on the other hand has stakes in a large number of cosmetic companies as well as in Diesel, a popular clothing brand.
The graphic shows that the incredible amount of brands is actually "held" by only ten corporations - Coca-Cola, PepsiCo, General Mills, Kellogg's, Mars, Unilever, Johnson & Johnson, Procter & Gamble, Nestle and Kraft.
Despite the wide range of products and brands available to consumers today, they all seem to be in the hands of a few major players who control most of the products we buy.
You can view the image in a higher resolution here.
Bonus video:
