The agreement on cooperation between the "Trebjesa" Brewery and the Sea Dance Festival, according to which the official beer of this year's second edition of the event will be "Beck's", was presented last night at the "Zija" hotel in Podgorica at a meeting with media representatives and other dignitaries.
A specially designed "Beck's" Sea Dance can was prepared and presented, as well as a promo package of the festival's official beer, with 12 cans of 0,5 liters each. In cooperation with Telekom, with the purchase of this beer, consumers also receive four euros of credit for calls and SMS within that network. This offer is valid for prepaid users.
The executive director of "Trebjesa" Sanja Ćalasan said that "Beck's" has been supporting high-quality music projects since its launch on the Montenegrin market in 2005, so cooperation with Sea Dance is natural.
The director of Exit, Dušan Kovačević, said that he was glad that the cooperation with "Trebjes" was achieved.
"I am sure that, as two recognizable brands, we will succeed in the coming period to jointly establish ourselves as synonyms for the best from Montenegro," he said and added that 50 percent more visits are expected at the Sea Dance Festival this year.
"Believe me, this year will be unique. We won the award for the best European festival, that's not something that happens every day, and I think that just as some Exits have remained in the annals, so this year will remain in the festival history of Montenegro as special, so I invite you all not to miss the Sea Dance," he said. Along with media representatives, among the guests who attended the event and had the opportunity to try the new "Beck's" with the inscription "Sea Dance" were comedians Paris and Pipa, and Montenegrin musicians Božo Bulatović, Nina Žižić, Andrijana and Marija Božović. Sea Dance will take place from July 15 to 18 at Jaz Beach, with performances by The Prodigy, Rosin Murphy, Rudimental, Sigma, Wilkinson, Noisia...
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