Bedem Fest at the "Kontakt" conference: A great opportunity to promote Nikšić and Montenegro

At the third music regional conference "Kontakt", which was visited by over 15 thousand people and more than 80 accredited journalists from the country and the region, Montenegro was represented by Petar Šundić, director of Bedem Fest, a festival that celebrates its tenth anniversary this year.

"The event brought together a large number of representatives of the largest and most important music festivals from the region, representatives of institutions, music companies, managers and numerous musicians. In addition to the festival, important topics included copyright, discography, sponsorships, and radio in the digital era. "Bedem Fest had the honor of being the only one to 'defend' the festival colors of Montenegro," said Bedem Fest.

Šundić spoke at the round table "How to make a successful festival" and pointed out the importance of viewing the festival as a work of art around which all relevant factors gather, from partners in the private and public sector, the media, visitors, audiences, performers, sponsors, donors , volunteers, associates, young people.

"The autonomy of festival creators is very important in order to preserve authenticity, but also to remove risks of dangers such as commercialism, patternism in the selection of performers, as well as numerous other pitfalls in front of the interest machinery that can take away the soul of the festival. Fortunately, Bedem fest never had that problem and hence the nickname 'festival with soul'. The path to a successful festival requires, first of all, true love for music, then wisdom, tact, long-term vision, patience, persistence, trust, but also the creative craziness that drives everything," said Šundić.

He pointed out that the festival he heads "thanks to decades of persistent work and Sisyphean energy" has become the leading regional festival, and that progress is evident in all segments and they are proud of that.

"'Contact' was a great opportunity to promote Nikšić and Montenegro as a festival-tourist destination that should be visited and visited. In this sense, a clear invitation was sent to everyone to visit Montenegro, the old town of Bedem, but also our other numerous festivals that make us recognizable", concluded Šundić.

This year's "Contact" conference program took place in 15 locations, through 82 programs with 130 participants from 14 countries. By participating in the mentioned event, Bedem Fest started the official campaign "Towards the Jubilee", which continued with the promotion at the 28th Adriatic Tourism Fair in Budva.

"We are starting to announce the first performers very quickly. In the past seven months, we have worked hard and tirelessly, which you will all have the opportunity to see soon. The tenth anniversary edition of Bedem Fest will represent the pinnacle of our work so far", said the organizers.

The tenth Bedem Fest will be held from August 2 to 4.