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Enjoyed the creation of the video, just like the consumers

Member of the Who See klapa, Dejan Dedović Dedduh, talks to "Vijesti" about the single and video "Pod prozor", as well as artificial intelligence in music.

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Photo: Private archive
Photo: Private archive
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

After a summer-themed song released in early August, Kotor hip hop group Who See has turned to romantic comedy in a new single with a fitting video. The new song, which is backed by Dejan Dedović Dedduh i Mario Đorđević Noyz, but also their colleague, the rapper KidAkki, is called "Under the Window", and since Sunday it can be listened to on the YouTube channel where, at the time of writing, it is in 22nd place on the trending list, and it seems that it will take an even better position in the coming days.

"After the summer banger 'Night Swimming' and an unforgettable performance with Manu Chaom in Kotor, Who See klapa continues its journey with a new single. It is the track 'Pod prozor', a romantic comedy presented through an even greater comedy than the music video. Love problems, Eros, frustrations and vicissitudes point us to a Who See that we have rarely seen and heard so far," is the announcement of the new single.

The video, signed by Noyz, this time also features a Montenegrin musician Sergej Ćetković "the on-call counselor when it comes to love woes", but also a large number of regional rappers: Vojka V, Sex, Ice Nigrutina, Ed Maajka, Timbea, Vasa Bakočević, Wikluh Skya, Big, nigora, Django Hi-Fi i Termo-Elektro ekipe, te DJ Mono, which they managed to "gather" in one place with the help of AI (artificial intelligence).

In an interview with "Vijesti", Dedduh talked about the use of AI in music, but also the song "Pod prozor", and revealed who was the main inspiration for the lyrics of this single.

"Noyz and I have been a tandem for over 25 years and we approach the creation of the song together. I remember that we made that song on Bukulja, in a rented weekend house where we installed a studio," he recalled, and then commented that the video was just as positively commented on by fans as the song itself.

"Our most frequent video producer, director and editor is Mario Đorđević Noyz. He made a breakthrough this time too and with the help of AI tools managed to put together such an interesting video," says the rapper, and also shares the impressions of his colleagues who were in the video.

"My colleagues, who previously agreed to be in this film, are no less thrilled than we are. We had fun during the making and laughed until we cried, and I believe the end consumers were too," concludes Dedduh.

When asked whether they plan to continue creating videos with the help of artificial intelligence in the future or stick to the "old recipe" given that the video for the song "Betonjerka" was equally popular, the interviewee of "Vijesti" said:

"The video for 'Betonjerka' is something we are used to, and this with AI is a game that can offer something new, not just a mere artificial deformed intelligence but also the creativity of the aurora. In this case, the author uses the aforementioned intelligence only as a tool that he handles well. Of course, this does not mean that we are giving up on the conventional, but rather we are just supplementing the range of techniques."

And although musicians are increasingly turning to AI when creating music, for Who See that is not currently an option, because there is no shortage of creativity.

"We don't have that kind of experience, and I wouldn't say we need it. Who knows, maybe we'll need it someday if we get stuck somewhere creatively, but I doubt it," Dedduh is certain, referring to the fact that they recently had the opportunity to host Manu Chao in their city, with whom they shared the stage.

"We are proud that the great Manu Chao also happened to be in our story, and especially that he was the one who recognized our sensibility and invited us to perform with him. An unforgettable night in Kotor, the pinnacle of peaks. There is something to talk about with the children," concludes Dedović.

The press release for the song "Pod prozor" states that it is "the second in a series of Who See singles, which await us in the coming period", but Dedduh did not reveal too much and says:

"We rock what we know and what we're good at."

"The colleagues who previously agreed to be in this film are just as thrilled as we are. We had fun during the making and laughed until we cried, and I believe the end consumers were too."

We are proud that the great Manu Chao also happened to be in our story, and especially that he was the one who recognized our sensibility and invited us to perform with him. An unforgettable night in Kotor, the pinnacle of the pinnacle. There is something to talk about with the children"

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