Serbian musician Ana Štajdohar, after the screen versions of the singles "Simulation" and "Good morning", also presented a video for the song "Successful Woman", from the current album "Psiholuks".
"The lyrics of this song are an almost ironic checklist of 'Instagram aesthetics' and urban happiness. Material security, a body according to beauty standards, spiritual requisites, self-development and three hundred other items - like some kind of catalog of the perfect modern life...", reveals Ana Štajdohar, as reported by RTS.
The author notes that the single "Successful Woman" is not just about women:
"With slightly different examples, I could describe a 'successful man' in almost the same way. The song is about people who are successful by all the rules of the materialistic system, but who have lost touch with their emotions along the way. I found it more interesting to tell the story from a female perspective, I'm a woman myself, and how else could I use one of my 'favorite' stereotypes of a lonely woman with cats? Somehow there is no equivalent for the male world, at least not that I know of... A successful woman shows how you can have everything while actually having nothing."
Štajdohar also created the video for this single herself, using AI.
"It was very interesting for me to explore the possibilities, and I would say they are great. I have a ambivalent relationship with artificial intelligence. On the one hand, it is interesting to me precisely because of the breadth of choices it offers, and on the other hand, there is the fact that it has taken away my enthusiasm when I see a fantastic photo or video. Now I doubt the credibility of everything, and I don't like that. That is precisely why I need to emphasize that my new video was made with the help of AI, everything is very abstract so as not to mislead anyone...", explained the musician.
Bonus video:
