Bad Bunny's Super Bowl halftime performance immediately translated into a spike in global listening, new data from Apple Music shows, recording strong gains on streaming charts, playlists and music discovery platforms in the hours following the show.
Apple Music, the sponsor of the Super Bowl halftime show, said a playlist of songs from Bad Bunny's performance became the most-streamed set list on the streaming platform shortly after the performance. The Puerto Rican superstar then dominated the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100 — including nine in the Top 25 and five in the Top 10. His track "DtMF" climbed to No. 1, the AP reports.
Several songs on the chart also marked notable returns. Six of the 23 tracks re-entered the daily Top 100 Global for the first time since at least February 2025. His collaboration "I Like It" with Cardi B and J Balvin returned to the chart for the first time since January 2020.
Apple Music data also showed strong international momentum. On Monday, Bad Bunny's "Debí Tirar Más Fotos" appeared on the album charts in 155 countries, reached the Top 10 in 128 countries and reached No. 1 in 46, including Mexico, Colombia, Chile, Brazil, Germany, France and Spain.
In the United States, Apple Music stated that the cities with the most Bad Bunny streams during the six-day period were Los Angeles, New York, Chicago, and Dallas.
Music discovery platform Shazam saw a similar spike in engagement. Apple Music said Sunday's performance was the biggest day ever on Shazam for any Latino or non-English artist. Across Bad Bunny's catalog, Shazam recognitions increased by more than 400 percent during and immediately after the performance, compared to the daily average, the AP reported.
Among the most "shazamed" moments during the performance were "Die with a Smile" with Lady Gaga and "Lo Que Le Pasó a Hawaii", with Ricky Martin.
While streaming platforms like Spotify also release listening trends after big events, Apple Music’s data reflects the immediate listening and music discovery activity in the hours following the halftime show. The numbers combine streaming behavior with Shazam recognitions and geographic patterns, offering early insight into how the show translated into audience engagement, ahead of broader industry reports that typically come later.
This jump builds on Bad Bunny's years of growth on the platform, according to Oliver Šuser, vice president of Apple Music and Beats.
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