Bojan Gluvajić: Radio is a symbol of lost times

After the successful album "Odlaziš", which was released in 2015, the increasingly popular Serbian band "Ničim zavada" will present a new single next Monday. The radio premiere is scheduled for the morning, while the video will be shown from 20 pm on MTV Adria.

The track in question is "Ko je ubio radio", and with this single, the band members, as one of the frontmen - vocalist and guitarist Bojan Gluvajić - wanted to support the medium that, unfortunately, is shutting down.

"This song is actually a review of all those events today when the view of things behind and in front of us has completely changed. Namely, everything has failed, radio, media, culture, sports, and even we raise children completely differently, and in fact this video and this song are mostly intended for her", reveals Gluvajić to Vijestima, who is proud that the music of the band "Ničim zavada" is being listened to and younger generations.

"Of course you should be happy when a child sings your number. The information about how little children listen to our music is mostly gathered from our environment, but we are glad that our music is liked by children as well", admits Gluvajić.

After they have already recorded several engaged songs in which they describe reality, this one will be the most critical.

"All the products are chewed, not to say plain. It's as if everything is adapted and simplified for the general public, and that bothers me and the other members of the band, because no one tries anymore. Education has completely failed us, since everything that is more complicated is on the sidelines, there are not even those children's songs that we used to listen to, the books are different, there are no more voluminous readings. That's how we, through this song, took the radio as a symbol of lost times", says Gluvajić.

In the past, it was radio stations that made hits, but today everything is subordinated to the Internet.

"The position of the battlefield has changed. In the past, the goal was to get on radio stations, later on on television, so that thanks to the fact that your song is being played, it would also reach the audience. Today, everything revolves around how much you will increase the number of views on YouTube or the number of followers on social networks", explains Gluvajić, adding that a powerful medium still worked for him.

"However, they have also changed their policy, and they rule out the possibility of making hits, they are more in favor of playing some worn-out songs and hits from 30 years ago. We in the band love the radio and we always love when we hear something new and quality on a station. It makes us stay on that frequency. It is very important when you learn something new that can touch you or stimulate you to work," says Gluvajić.

He believes that the media must dare to educate the population a little more.

The fact that, instead of the former policy of hiring music editors, who had to have an education, today their work is done by sound engineers, has largely led to the downfall of radio stations.

"Everything has become commercialized. In an interview, Lane Gutović excellently said that the owners employ simple editors in order to attract a simple audience, and that is really the biggest tragedy for the people. In the past, presenters and announcers were highly respected, and today in various reality shows I hear comments like "you can't sing, but you are beautiful and can be a presenter", as if that is the only trump card. Everything has been simplified as much as possible, and this song is our attempt at rebellion, which may or may not change something", Gluvajić is aware.

When asked if they found out "who killed the radio" while recording the song, the interlocutor of Vijesti answered with a laugh:

"Unfortunately, the number of sunstroke victims is high, so research is doomed. Our song ends with the message "long live the radio", it's like the end of that story when the king dies and at the end they say "long live the king", so we also call out to the dying radio because after every king comes another, so we hope that we will succeed that when the radio dies, we resurrect a new one", concludes Gluvajić.

The video stars the famous handball player Nenad Peruničić

When it comes to the new video, Nothing Provoked, he received special support from the famous handball player, Yugoslav representative Nenad Peruničić, and members of the choir of the "Ivo Andrić" elementary school and the "Veljko Dugošević" Drama Studio also appear in the video.

"He was delighted when he heard what it was all about and told us that he does not participate in such projects, but he accepted our invitation, because it is about children. "He was really charmingly gentle and attentive to the little ones who appear in the video, and he did us a great honor," admits Gluvajić.

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