Haute couture played a central role in the spread of fashion across Europe during the first half of the 20th century, but more and more designers are turning to wearable fashion. Cultivating this kind of clothing culture is not easy, as it requires certain rules, but dealing with such fashion is a challenge for designer Remi Al Ali.
Ali became interested in fashion early on, and he entered the Faculty of Fine Arts in 1991 and studied visual communication. This led to his experimentation with creative pursuits in subjects such as interior design and graphic design. The graduate presentation was related to fashion, and in 1995 he designed and produced a fashion show, and five years later he founded the Rami Al Ali Couture brand in the United Arab Emirates.
Two years later, he launched his first couture collection, presenting it in Paris as well, which was inspired by baroque creations, intricate details and several visual representations that embodied elements from that era. Rami Al Ali continues to show two fashion collections a year in the French capital.
For the first time in his career, he had the opportunity to present his creations in Montenegro at the International Fashion Festival in Tivat.
Considering that he lives in Dubai today, he says that it is much easier to do high fashion there.
"Dubai is a global hub of all nationalities from different parts of the world, extremely modern, very young, progressive. Because of all that and that way of life, women there appreciate beauty, and those who appreciate beauty like to look unique", says Al Ali in an interview with "Vijesti", and reveals that it is important for his female clients to look unique.
“The lifestyle that women in Dubai have, the spending power, the way they celebrate occasions, it's the perfect platform for high fashion. She is very popular with the clientele," notes Al Ali, adding that there are many opportunities for women to demonstrate the beauty of haute couture.
"It is in Dubai that they have more opportunities than anywhere else in the world where they have the opportunity to show themselves through high fashion. Anything extravagant is highly valued there. That's why those fashion designers who have been recognized in the world of high fashion for years flourish in that part of the world," he notes.
Remi was born in Syria, more precisely in Damascus, and he does not hide that his birthplace also influences the style he presents through his collections.
"Damascus is the capital of Syria, one of the oldest cities in the world and the oldest civilization. It is precisely Damascus that has a long and rich history that can be recognized through literature, crafts, and various arts. In any era of that history, when I find something interesting, I try to show it through my models because I admire the heritage of the country I come from. Sometimes it can be seen indirectly in my models", he notes.
High fashion creations are often bolder - open dresses, deep slits and necklines, but at Remi Al Ali every piece is done with taste. He believes that it is very important to find the right measure, and that the most important thing is that the woman in the creations looks beautiful and feminine, and not vulgar.
“There is a big difference between what you see on the model and what you see on the client. That's the beauty of high fashion because you're not buying something off the rack, you're buying something special for you, tailored to your wishes and measurements. When clients come to fashion shows, they see something that interests them, however, we have to adapt all those models to them and their personality. Complete measurements must be done well, so that the model will show the best, and the woman must feel comfortable and confident in it. The real thing is when the piece the client wears highlights her beauty", notes the interlocutor of "Vijesti", and adds that the biggest challenge when making a model is to hide the client's flaws.
"It is a very important skill of a designer to be able to recognize what and how much the client wants to show with the creation. The designer must carefully evaluate the client and her wishes. This is difficult to achieve with just a few visits, but during these visits, the designer and the client usually get to know each other better, so that the result is the best. It is easy to notice if the client wants to hide some body parts. Literally by the client's body language, you will know when he is uncomfortable. That's why the designer should suppress the ego, because the most important thing is that the client feels comfortable and safe in your model", notes Al Ali.