The fashion event called "Sunset Fashion 2024 - New challenge, old intention" that combines fashion, art and ecology, will be held on August 31 in Ulcinj, on Velika plaža, starting at 18 p.m., Ideja Creative Agency announced. stands behind the organization.
"The fight to preserve nature has never been more important. We continue our mission through fashion shows and artistic performances with the aim of giving back to nature for everything it selflessly provides us. "Sunset Fashion" is more than an event - it's a movement," says Ideja Creative Agency.
"This year we are gathering again at a unique place where the Bojana River flows into the Adriatic, in an area full of magic and natural beauty. At the beautiful Azul Beach Resort, on August 31, you can expect fashion shows by local, regional and world designers, along with spectacular sunsets, good music and dancing", the organization promises.
"This event exists thanks to a community of environmentally conscious artists, designers, musicians and actors who support our cause with their talent and energy. Some of the most famous names of the fashion scene will be presented on the runway, set on the sand of Velika plaža Igor Todorovic, PS Fashion, Six One Nine Design, Milova, Mashinka, Cher Sea, Sans Voix, Igor Jagych like many others. In addition to designers, we will also be joined by many famous faces such as singers Tijane Dapcevic, writers Minje Marđonović and other surprise guests. This event will be supported by a large number of public figures", the statement added.
As Ideja Creative Agency points out, the collected funds will be donated for the preservation of Velika Beach and its surroundings.
"Through the fashion event, we show that aesthetics has the power to change the world. "Sunset Fashion" is not just a fashion show - it is our way of giving back to the nature that gives us life", emphasize the organizers.
Helen Babic i Ivana Stanković, the owners of Ideja Creative Agency, launched 'Sunset Fashion' in 2022 with the aim of promoting Ulcinj, Velika plaža and Ada Bojana as a precious region, but also actively advocating for its preservation.
"Our initiative lasts until we create sustainable conditions on Velika Beach - an oasis of peace and natural beauty," they pointed out.
As part of this year's "Sunset Fashion", Serbian fashion designer Igor Todorović will present his Resort 2025 collection, which is intended for "the woman who cherishes authenticity, love for the quality and nobility of fabrics from morning to night".
"The collection is made of materials that are of natural origin and biodegradable. The basic color ranges from white as tones, beige and gold where and in that way it follows a woman's day from sunrise to sunset. Careful craftsmanship, hand finishing and special cuts aligned with the comfort of moments of relaxation and rest, and make the Resort 2025 collection, meaningful in the selection of pieces that can be adequate style for many ladies. The collection is 'limited' due to the authenticity of both our clients and the constant need for new ideas and new goals", explained the Todorović studio.
"The Faculty of Design and Multimedia at the University of Donja Gorica (UDG) and the Department of Fashion Design represent a unique combination of creativity and technology, where students develop their talents through modern study programs. During their studies, fashion design students gain the ability to create sustainable solutions that combine aesthetics and functionality, with a special focus on sustainability," said the organizers, announcing that students will also participate in this fashion event.
Six one nine design will present the "Retro Future" collection, which brings bold gypsy boho style and futuristic sensuality.
"The collection thus emphasizes women's freedom through earthy tones and various prints. Inspired by Spanish culture, the line shows the wild side of a woman, with cuts that highlight her sensuality and untamed nature. Each piece exudes eroticism and a free-spirited spirit. The greatest focus is on the comfort and airiness of the materials, which enable ease of movement and a feeling of complete freedom", is the description of this brand's collection.
New collections will also be presented by the brands PS Fashion, Milova, Mashinka and Sans Voix.
"The autumn collection 'Aphrodite' of the Sans Voix brand is painted in pastel colors where pink, green, red and the always elegant black color prevail, thus representing a step forward from the stereotypical autumn colors. The model's elegance, refined style and modern design are made of refined materials, primarily silk, brocade, lace and tulle. The models are two-piece, so they can be combined with each other and play with colors, which gives a wider range of possibilities for the everyday look of ladies", explained Ideja Creative Agency.
"The Igor Jagych brand can best be described as a combination of elegance, sophistication and urban style today. The inspiration for the design comes from an imagined lifestyle that is imbued with lightness, freedom of spirit and an essential touch of elegance," the announcement reads.
As part of the "Sunset Fashion" fashion event, the brand RoDaSoleil will also present its collection.
"The European brand RoDaSoleil has developed and patented swimwear with SPF protection consisting of thousands of micropores that let in a certain amount of UV rays. This way you can get a healthy tan while protecting your skin from burns and photodamage. Swimwear fits perfectly and corrects the figure with a 'body shaping' effect", Ideja Creative Agency announced the participants of this year's edition of the fashion event.
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