Dua Lipa files lawsuit against Samsung

Dua Lipa has filed a $15 million lawsuit against Samsung, claiming that her image was used without permission for marketing purposes.

The lawsuit alleges that Samsung has been using the singer's photo on the packaging of its televisions since last year, without her knowledge, consent, or compensation. After learning about the use of her image, Dua Lipa reportedly asked the company to stop the practice, but the company refused.

Court documents state that her image was featured in a broad marketing campaign for a consumer product, creating the impression that she endorsed the brand, even though that was not the case. It also alleges that the singer would never have consented to such use of her identity.

As part of the evidence, the lawsuit also cites user reactions on the social network X (formerly Twitter), where some commented that they decided to buy a television based on the packaging.

Dua Lipa also claims copyright to a photo taken backstage at the 2024 Austin City Limits festival, which she alleges was used in the disputed campaign.

The lawsuit encompasses multiple legal bases, including copyright infringement, violation of the right to public identity under California law, as well as allegations of deceptive marketing under the U.S. Lanham Act.

The case was filed in the District Court for the Central District of California.