Maša Vukićević in the race for the Top 40 at Miss World: Vote for the representative of Montenegro

Montenegro's representative at this year's Miss World pageant, Maša Vukićević, is currently in Vietnam, where this world beauty contest is being held, and the possibility of winning one of the ribbons also depends on online votes.

It's the People's Choice Award, which allows the girls with the most votes, across continents, to make it to the Top 40.

"Voting for the People's Choice Award, within the 75th Miss World pageant, is officially open, and the Montenegrin audience can now support our country's representative, Masa Vukićević, who is representing Montenegro at the world pageant in Vietnam," said a statement from MissMonte, the agency that holds the license to select the officially most beautiful Montenegrin.

"To vote, you must first install the Eventista platform, the official global voting partner of Miss World, and then use the app to find Masha in the 'Europe' category and vote for her. Every vote is important, as the results from the first round will be carried over to the next stages of the competition," the statement explains.

In the first round, which is divided into four continental regions - Americas and the Caribbean, Africa, Europe, and Asia and Oceania - the winners from each continent will directly advance to the Top 40 contestants.

"Voting will continue through the next rounds, and in the end, the contestant who wins the most votes on the platform among all participants will achieve a direct placement among the Top 6 in the Miss World competition," the MissMonte agency points out.

"Voting for the first round lasts until September 4, and Montenegro now has the opportunity to help its representative with joint support on the way to the quarterfinals and finals of one of the world's most prestigious beauty pageants," the statement added.

As announced by MissMonte, Miss Montenegro will also compete in the Sports Challenge, one of the official competitions within the Miss World pageant, which is being held in Vietnam. The winner of this challenge will also achieve a direct placement among the Top 40 contestants.

"The grand finale of the 75th Miss World pageant will be held on September 5, when Maša Vukićević, as the representative of Montenegro, will have the opportunity to achieve another significant result for our country," the statement recalls.

"We call on all citizens of our country to support Masha - install the platform and cast your vote for the representatives of Montenegro," said the MissMonte agency.