The first Glovo Brands Day in Montenegro was held yesterday in Hotel Podgorica in the organization of the multicategory delivery platform "Glovo", which was attended by a large number of application partners. They took part in presentations and discussions Bojana Radović, executive director of Glovo Montenegro, Alexander Ion, Regional Brand Marketing Manager at Glovo Southeast Europe, Alain Caignard, Global Commercial Manager for Brands, Ralitsa Behar, Brand Marketing Manager in Bulgaria, Dušan Kašcelan, brand marketing manager at Glovo Montenegro, and Boris Mijuskovic from the company Trebjesa AD. The goal of the event was to present to partners Glovo's journey in Montenegro, consumer habits on the application and the company's ongoing media revolution, and to convey the international experiences that Glovo is gaining in 25 different markets around the world, with a focus on Southeast Europe.
One of the main activities and priorities of Glov at the global level is to increase the number of consumers and users. "Our goal is to be first in mind for all consumers in all markets where we are present, regardless of the type of product they need for delivery. We are especially pleased that we are the most downloaded application in 20 out of 25 markets, on 3 continents, and that Glovo is number 1 in delivery within the "Anything" category on a global level, which contributes to the loyalty of our users," he said. Alexandru Ion, Regional Brand Marketing Manager at Glovo South East Europe. "In terms of using the benefits of Q-commerce, 20% of transactions on Glov in Montenegro represent transactions to large commercial food chains and retailers, which is significantly above the average of the same category at the global level," he added.
Glovo has started a transformation from traditional marketing tools to new solutions in terms of performance-oriented advertising. "The so-called retail media have proven to be more effective than traditional digital tools, which integrate the user experience and enable an easy and guaranteed return on investment," he said. Alain Caignard, Global Commercial Manager for Brands. "This type of advertising is slowly becoming a preference on a global level, which is why the development of a service for our partners that offers this type of solution is one of our priorities."
In the focus of Glov are the countries whose market this company dominates, such as Montenegro, especially for the reason that this type of online trade and ordering is the future of consumer habits, and as such represents a huge potential. "Glovo is the first multi-category application of this type in Montenegro, but we certainly share our success with partners who continuously show us their trust and provide support in everything we do," she pointed out. Bojana Radović, executive director of Glovo Montenegro.
In terms of opportunities for partners, Glovo offers different types of online and offline tools for marketing products and services, through bubbles adapted to the event or brand, adhoc campaigns, branded collections, virtual stores for brands, cashback campaigns, bag and sticker branding, sharing campaigns samples and flyers, and more.
From the company Trebjesa AD, one of the partners of the application, Glovo is recognized as an ideal platform for announcing products or marketing certain information to users. "We used Glovo to familiarize users with the changed branding of our product, and to present a wide portfolio of products at our disposal through various online and offline tools, and using targeted targeting. The achieved results are the best indicator of our cooperation with Glov and the potential for its further development."
The event brought together a large number of local partners on the Glovo application, representatives of the Montenegrin economy from various industries, as well as foreign representatives of the Glovo company. The organizers of the event expressed their desire and intention that such initiatives, which are part of the global efforts made by Glovo when it comes to supporting partners, will become a tradition in the future as well.
About Glov
Glovo is one of the first multi-category apps that connects restaurants, pharmacies, grocery chains and convenience stores, including an "anything" category that allows users to order whatever they want in their city. Founded in Barcelona in 2015, Glovo operates in 25 markets in more than 1300 cities in Southwestern Europe, Eastern Europe and Africa. Glova's mission is to make everything that the city has to offer quickly accessible to all residents of the city where it operates. In this way, Glov users can enjoy their selection of products when and where they want.
