Summer 2025 brings a refreshing take on beauty through a blend of naturalness, nostalgia, and sustainability. Light layers, shiny leather, and playful details inspired by the Y2K aesthetic dominate.
Below, we reveal the most popular trends that are taking over cosmetic bags and social media around the world.
1. "Glazed Skin" – Glass-effect skin
Minimal makeup, maximum glow. This season, the goal is to achieve healthy, hydrated, and radiant skin. The focus is on serums with hyaluronic acid, toners with niacinamide, and lightweight gel moisturizers. Instead of foundation, opt for tinted SPF with a glow.
Advice: Introduce the "skin flooding" technique - layering moisturizing products while the skin is still damp.
2. Colorful pencils and pastel eyeliners
Eyes become the center of attention – blue, lavender and mint green eyeliners are a real hit. They can be used alone for a dramatic look or combined with colored mascara.
Trend for the brave: Double eyeliner – classic black with pastel above it.
3. Natural lips with a "lip oil" shine
Classic lipsticks are giving way to lip oils in shades of peach, honey and rose. These products not only add color, but also nourish, leaving the effect of “juicy” lips.
Recommendation: Choose products with jojoba oil or vitamin E.
4. SPF as an essential step
Sun protection is no longer an option – it's the rule. Light, non-greasy formulations with a high SPF that can be applied over makeup are especially popular.
New hit: SPF sprays and sticks for quick protection renewal during the day.
5. Wet look kosa i „beach waves“
Hair that looks like you just stepped out of the sea – shiny and wavy – is back in fashion. The “wet look” style is achieved with gel and oil, while “beach waves” continue to rule all summer festivals.
Advice: Try natural sea salt sprays for damage-free texture.
6. Sustainable beauty
Consumers are increasingly choosing brands that offer refillable packaging, vegan formulas, and cruelty-free products. Transparency and environmental awareness are becoming as important as appearance.
Summer 2025 is all about freshness, simplicity and limitless experimentation. The focus is not on perfection, but on expressing individuality and care that starts from within. Choose what feels good to you, play with color and shine – because that is the essence of beauty this summer.
Bonus video:
