Crnogorski Telekom recently launched a New Year's campaign - Connection begins when we break down barriers, within which it is to Telekom ME application users enabled, to be part of New Year's gifts in a concrete way.
Give children 100 Magenta Hearts!
And you be Santa Claus - is the name of Telekom's humanitarian action, organized with a goal to meet the holidays children from socio-economically disadvantaged categories of society are happy, but also to enable Telekom service users to actively participate in the donation. Users of Telekom ME application and Magenta Moments program donate hearts, while Telecom "turns" hearts into money – more Magenta hearts, more joy for children!
How to donate?
About 78 thousand users of the Magenta Moments program, from December 15th, can participate in humanitarian action and donate Magenta hearts. As they explain, Telekom "turns" hearts into money for buying New Year's packages, which will be distributed to children and families according to the priorities of centers for social work. To participate in the action, the user in the Magenta Moments program needs to unlock a coupon, which donates 100 hearts. Users who wish to donate their Magenta Hearts can do so multiple times.
Crnogorski Telekom realizes this humanitarian action in partnership with the NGO Parents, thanks to which, according to current estimates, approx two thousand New Year's packages be distributed to the right addresses throughout Montenegro.
Medical equipment for the Institute for Children's Diseases KCCG
Part of the funds collected by donating hearts will be directed to the purchase of hospital equipment for the Institute for Children's Diseases KCCG. According to IBD's priorities, the funds will be spent on the purchase of an infusion pump and accompanying medical equipment.
"Since March, when the program was launched, Magenta Moments has exceeded expectations. It is currently the most attractive benefit program in Montenegro, with around 300 partners and over 78 thousand active users, who exchange hearts for numerous benefits every day. However, this action – And you be Santa Claus, attracts special attention. Thousands of hearts have been given to children every day since November 18, coupon activations are quite frequent and we hope that interest will remain at the same level until mid-December. Telekom transforms the magenta of its heart into means aimed at children, and with particular pleasure, with the main and only motive, which is children's smiles., “ she pointed out Jovana Milović - chief specialist for the development of digital services in Telekom.
More detailed information is available at Crnogorski Telekom website.
When we open our heart to the people around us, it is immediately sunny.
Let's move to the sunny side of life together!
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