Being innovative in a world where innovation is everyday life is only possible with constant and dedicated work, creativity and a clear goal that the employees of MTEL, led by CEO Zoran Milovanović, have at all times. Driven by the desire and clear intention to work at all times on a better, easier and more beautiful future for users, but also for all citizens of Montenegro, they have brought the youngest telecommunications operator to a leadership position. For MTEL, says Milovanović, the year behind us was one of the most successful but also the most challenging. He emphasized that with the growth in the number of users, which is also reflected in official data, the responsibility of the MTEL team also grows. However, continues Milovanović, the team consisting of all MTEL employees is what makes the company move forward, develop, innovate, dictate trends and push boundaries.
– Today, although the youngest operator in Montenegro, the MTEL company is the absolute leader in the number of cable service users, as well as mobile telephony and internet users. The numbers speak for us. We have as many as 41,22 percent of TV service users, or over 110 thousand, while 626 thousand citizens use our mobile telephony services, or 40,6 percent. The market share in the internet user segment is 44,18 percent. Having over 40 percent of the market share in all three segments is, I can freely say, a feat. This result speaks volumes about all our employees, their innovation and dedication. We have a great responsibility and a great challenge ahead of us, bearing in mind that we, as leaders, are expected to be constantly different and more innovative. However, it is a challenge that makes us all happy and motivates us to always provide our users with more and better – emphasizes Milovanović.
At the beginning of December, the CEO of MTEL recalls, a major promotion of the state-of-the-art OTT streaming platform MOVE TV was held in Podgorica, marking the beginning of a new era in the world of digital television. The packed auditorium of the Music Center, Milovanović emphasizes, is another confirmation that the MTEL company is on the right path and continues to walk boldly and dedicatedly along the path of innovation.
– Driven by the idea of how to enrich the lives of all citizens in Montenegro, MTEL started developing cable infrastructure in 2015. After only four years, in 2018, we became a leader in this field. That same year, the MOVE TV platform was launched, which today can stand shoulder to shoulder with the most famous world TV platforms. We are especially proud, because MOVE TV is the result of domestic knowledge and people working in the Telekom Srbija group. The MOVE TV platform is a revolutionary service, which offers users the opportunity to watch over 250 live channels, rewind content up to 7 days, personalized content, offers for children... We are especially happy because at the presentation of our MOVE TV platform we had the opportunity to organize a special screening of the film "The Will of the Son" for the citizens of Montenegro, produced by the Telekom Srbija group. We also introduced our first virtual employee, Viktor, who is fully trained to work in a branch and to be at the service of our users - said Milovanović.
The year 2024 was also a year of major investments, given the expansion of the 5G network.
– We have covered over 80 percent of the population with the 5G network and every day we strive to show citizens all the benefits offered by the revolutionary fifth generation of mobile communication and how to properly use all the advantages it offers us. In June, we organized a major promotion of the 5G network in the squares of three cities, Podgorica, Bar and Nikšić, wanting to give the citizens of Montenegro the opportunity to test it live and see all the possibilities that open up to us. We are especially proud because for the first time, not only in our country but also in the region, a concert was held that was broadcast via hologram, live in all three cities. We wanted to show citizens, through entertainment, interaction and socializing, that the 5G network is much more than fast data transmission. It contributes, among other things, to fast and professional communication of machines, then to education and, most importantly, in medicine, especially in the early detection of diseases. The expansion of the 5G network is unstoppable, emphasized Milovanović.
In 2024, the MTEL company received the award from the Association of Managers of Montenegro for the best employer for children and families, which, according to Milovanović, is an award that marked the year.
– Our employees are one big family, they care about the users but also about each other. This award is a recognition that every employer could wish for, because it testifies that we are on the right path and that we are boldly stepping forward, cultivating true values, towards the door of a new future, said Milovanović.
The company develops new services every day, which citizens can activate via the self-care platform.
– Our application "Moj m:tel" has over 200 thousand active users, which is another testament to how much citizens trust the MTEL company – he concludes.
Investing in education
For a year now, MTEL has been holding educational workshops for elementary school students on child safety on the Internet. Milovanović emphasized that as a company that provides Internet services, they understand the role they play in improving digital literacy. The company is particularly proud that the Government of Montenegro has recognized their role in the process of digital transformation, which resulted in the signing of a Memorandum of Cooperation with the Ministry of Education, Science and Innovation as well as the Ministry of Justice.
– We want children, the most vulnerable group on the Internet today, to be safe and secure at all times, so we were guided by that desire and a year ago we started organizing trainings in all primary schools in Montenegro. Our employees, through fun and interactive educational workshops, train children on how to protect themselves from all types of cyber attacks. We are also glad that the Government of Montenegro has recognized the role that the company MTEL has and that together with two relevant ministries we have embarked on the story of cybersecurity. I can say that we have laid the foundations and that in 2025 we will continue to educate all citizens. Let me remind you that the company MTEL has also signed a Memorandum with the Ministry of Public Administration and that we jointly maintain the Digital Academy program through which we educate public administration employees, students and vulnerable groups on how to properly use digital skills and digital tools, emphasizes Milovanović. He emphasizes that all these are the reasons why the company developed the revolutionary service "Siguran NET" which provides complete protection from malicious and unwanted content on the Internet. The service provides complete protection, whether the user is abroad or using a mobile network.
(Mtel)
