Telekom marked yesterday first birthday of the Magenta Moments benefits program – music, gifts and great energy! To the rhythm of Who See-a, smiles and gifts, a year of unforgettable moments was celebrated!
Announced a year ago as a program of privileges and benefits of Crnogorski Telekom - today Magenta Moments is much more than that. Prize games, VIP trips, numerous discounts for users at home and abroad and at the end of last year a humanitarian action – And you be Santa Claus, with an excellent response from users and as many as 2.000 New Year's gifts, which brought joy to children from socially vulnerable families throughout Montenegro.
"Magenta Hearts – the virtual currency of the Magenta Moments program – brought numerous prizes, trips and benefits over the past year, and the attractiveness of the program is best evidenced by more than 90 thousand active users and over 300 partnersHearts are exchanged for discounts and benefits every day, so since the launch of the program Over an incredible 300 million hearts were collected and exchanged, while more than 350 thousand coupons were activated. These impressive numbers speak for themselves - so today the Magenta Moments program is positioned as one of the most attractive benefit programs in Montenegro."She said Nataša Jauković Project manager of Magenta Moments.
Over the past year, a series of exciting games have been organized, bringing users unique opportunities to win fantastic prizes and have unforgettable experiences. VIP trips become the trademark of the Magenta Moments program – users had the opportunity to travel to Sting's concert in Zagreb, experience the magic of Disneyland in Paris, while "Magenta Monday" for two months, every Monday brought excitement and a chance to win a trip to PINK concert in Brussels.
"Festival fans enjoyed the 'Summer to Remember' prize draw, with tickets for Rubix, Beat na Moru and Ohrid Calling, while September brought VIP trip for two to the Lollapalooza festival in Berlin. The end of the year was marked by a spectacular 'Holiday' prize draw with 1.500 prizes, including an iPhone 16 Pro, a trip to Disneyland, and a VIP trip to Costa Rica.
In addition, users could win additional benefits every Friday through 'Friday, a Day for Hearts', which was upgraded to 'Friday, a Day for Hearts' in February 2025. ‘Happy Friday’, with vouchers and bonuses. Magenta Moments has become more than just a loyalty program – it provides access to unforgettable experiences, exclusive rewards throughout the year."She said Ana Dedović, PR manager at Telekom.
Magenta Moments also stands out for allowing users to to be among the first to experience the benefits of the latest Samsung S25 AI series.
"Magenta Moments represents a step forward in customer relationships, moving from loyalty to interaction, engagement, and inclusion, with the message that customers really matter to us.
In addition, Magenta Moments has an international character, making it a unique program in Montenegro, as it allows Telekom users to use benefits that can be activated in each of the countries in which Deutsche Telekom operates."She said Jovana Milović, chief specialist for digital services development at Telekom.
Recently, in exclusive collaboration with one of the most innovative AI companies in the world – Perplexity AI, Crnogorski Telekom, allows users of the Magenta Moments program to download an annual license for access to the currently most advanced AI assistant - Perplexity Pro. Value of individual annual license which is available to users of the Magenta Moments program, is 233 euros.
And we've only just begun - says Telekom. By the end of the year users can expect more exciting trips, spectacular concerts, while with the prize game Magenta Monday and new functionalities coming soon, Magenta Moments will give users even more reasons to stay in the program and enjoy the rewards and benefits!
Over 180 thousand active services on the Telekom ME application!
In the background of Magenta Moments success is the advanced Telekom ME application, widely accepted by Crnogorski Telekom users thanks to numerous functionalities, intuitive and simple use and excellent user experience. The Telekom ME application recently celebrated its fifth birthday., and as a perfect gift came the recognition – over 180 thousand active services on the application!
The Magenta Moments program is available on the latest versions of the application, which is why it is necessary, if you haven't already, to update your Telekom ME application. Find more detailed information at link.
( Telekom )
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