At the prestigious 7th Japan World Tourism Film Festival (JWTFF), destination spot National Tourist Organization of Montenegro "Uncover Your Wild Side" he won gold award in the category "Tourist destinations - countries"This is the second international recognition for this inspiring video, after it already won an award at The Golden City Gate festival in Berlin.
JWTFF, which took place from March 17 to 19 in the city of Maniwa, is the only tourism film festival in Asia that is part of the renowned International Network of Tourism Film Festivals (CIFFT), and its importance is confirmed by the impressive number of entries this year – as many as 1.132 films in the international competition and 138 films in the Japanese selection.
Our country found itself shoulder to shoulder with some of the most prestigious tourist destinations in the world, including Switzerland, Turkey, Slovenia, Armenia, Uzbekistan and the island of St. Helena. Along with Montenegro, Switzerland also won the gold award in the same category, while the silver awards went to Slovenia and Uzbekistan.
“Winning this prestigious award in an extremely strong competition is yet another proof that Montenegro occupies an important place on the world tourism scene. Promotional film Uncover your wild side "It showcases Montenegro in a special way, as a country that offers an authentic and unforgettable experience, inspiring travelers around the world to explore its hidden gems. The award not only confirms the strength and recognition of the Montenegrin tourism brand, but also opens the door to new opportunities for international promotion and positioning of Montenegro as a destination that offers a unique experience," said the Director of the National Tourism Organization of Montenegro, Dr. Ana Tripković Marković.
Japan World’s Tourism Film Festival is not just a competitive event, but a globally recognized platform that promotes creativity and innovation in tourism film. Through the exchange of ideas and experiences, this festival brings together leading professionals from the tourism and audiovisual industries, enabling destinations around the world to present their offer in an innovative way.
In addition, the destination video of NTO Montenegro was also shortlisted for an award at the festival. New York Festivals TV & Film Awards, which is also part of the CIFFT Circuit 2025.
NTO Montenegro will continue to make strategic investments in creative and innovative approaches to promotion, with the aim of ensuring that Montenegro remains a recognizable and desirable destination on the global market.
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