Crnogorski Telekom, in collaboration with a distinguished playwright, screenwriter and professor Stevan Koprivica, launched a strong, socially oriented campaign #MakeAPlaceThe campaign communicates, inspires and calls for nobility, love, understanding and dignity – to always an open place for the other and for otherness.
In the era of rapid development of digital technologies and hyper-networking, opposing trends are also becoming stronger – polarization, division, isolation in virtual worlds tailored to our own needs, into which we only let those similar to ourselves. Openness to diversity, to other and different worlds, remains a distant echo – a pale intention.
With words and narration by Stevan Koprivica, the video follows "extinguished" faces - closed in their spheres of interest and worries - until the culmination: the moment in which we become aware that it is not difficult to make a place after all.
"And it only takes a moment." A moment for a different perspective. A true perspective.. A flash in which we will hear and see others. And ourselves. A series of moments in which we will hear and understand each other, find nobility as the measure of our existence. It's so easy, you just have to recognize the moment. Lean on each other. Live with full strength. Make room for those we haven't seen but were there all along. To create a place infinitely large for love, understanding and dignity", says Koprivica.
""We won't stop until everyone is connected" – The brand promise of the Deutsche Telekom Group includes open world, but it also carries a special, human dimension. We are building infrastructure, we care o users, he saysćit comes out speed i omogućit comes out technologistšku connection - ali tu ne we stop. Technologyška umrahžunity gets his punished meaning one Kada je prati i ona second - human connection. When we erase distances, we open up to diversity and make space for other and different worlds. Campaigns #MakeAPlace we approached with with special enthusiasm, emotion and sincere conviction that the message we send is not just powerful – but has the power to inspire change. Because connecting the world "It starts exactly like that – when we make space. For understanding. For empathy. For the other," she said. Milica Šćepanović, leader of the Marketing Communication Team of Montenegrin Telekom.
Creative concept designed by a marketing agency Saatchi & Saatchi Skopje, it gave Publicis GroupAdditional activities are planned as part of the campaign, which will last throughout the year.
Therefore, let's make room – for others and different, for dialogue, for closeness.
Let's create a place to truly connect.
(Montenegro Telekom)
