Clarios, a world leader in battery manufacturing for over 130 years, has revised the product range of its leading brand in EMEA, VARTA, to meet these demands. The new VARTA portoflio revolutionizes battery selection and now finding the ideal solution is faster, simpler and more intuitive!
Why is choosing the right battery crucial?
Battery technology also needs to keep pace with the increasing modernization and electrification of vehicles. Advanced technologies such as EFB and AGM are essential to support start-stop systems as well as for classic and electric vehicles. However, the increasing diversity of vehicles and battery technologies themselves brings a certain degree of complexity that can be a challenge for vehicle owners, fleet managers and repairers. In response to this issue, VARTA has redesigned its product range for greater clarity and convenience.
A simplified range for modern requirements.
The new VARTA range is clearly structured to make it easier to choose the right battery. By restructuring the range based on technology and introducing intuitive functions, VARTA ensures that users and repairers can quickly make a confident decision.
New color scheme for easy recognition.
VARTA has introduced new label colors that allow easy recognition and selection of technologies:
• Blue for SLI batteries: ideal for conventional vehicles that require reliable starting power.
• Silver for EFB batteries: Developed for vehicles with start-stop systems and for commercial vehicles with standard hotel features and end-of-frame installation that require better performance.
• Gold for AGM batteries: for applications with high energy demands, such as advanced start-stop systems, electric vehicles and commercial vehicles with various hotel functions.
This color system, combined with clearly visible information about the type of technology, capacity and the VARTA logo, simplifies the decision-making process at every point of sale.
New battery types for wider coverage.
To meet the demands of modern vehicles, VARTA has introduced advanced battery types such as the EFB H9 and AGM H3. Designed for higher energy needs, these batteries provide reliable performance and efficiency in demanding conditions. For commercial vehicles, the updated ProMotive range now includes EFB A and AGM B batteries designed for the advanced low-voltage systems in modern commercial vehicles.
Service and fleet support.
VARTA offers comprehensive support for workshops and fleets. For example, you benefit from a battery search function that helps you find the right battery and install it correctly. Additional VARTA training programs help workshops stay up to date with the latest battery technologies and installation methods. The VARTA Fleet Program provides direct access to technical expertise, tailored purchasing advice and tools to optimize battery performance. Tools such as the Battery Cost of Ownership (TCO) Calculator enable fleet managers to save money by choosing the right technology and ensure that the business remains competitive and future-proof.
It's time for simpler processes.
By introducing a clearly structured range and new advanced technologies, VARTA ensures that choosing the perfect battery is no longer a challenge. The updated VARTA product range offers reliability, efficiency and simplicity. Discover the new VARTA range today and feel the difference. Because finding the perfect battery has never been easier.
Please visit varta-automotive.com for more information.
Clarios EMEA, Am Leineufer 51 30419 Hannover Germany
(Spear)
