AC Milan and SIRO launch the first Milan Junior Camp in Montenegro

AC Milan and SIRO, the club's official partner, are proud to announce the launch of the first Milan Junior Camp in Montenegro, which will be held in Tivat, at the Arsenal FC stadium, from 2 to 13 June 2025. This initiative will bring the world-renowned Milan philosophy to Montenegro, and 200 young footballers will have the chance to train with professional coaches, representing a significant step in the club's global expansion and the development of young talents.

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Photo: SIRO Book Place
Photo: SIRO Book Place
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

Supported by SIRO Boka Place – an innovative hospitality concept focused on fitness and recovery, located near the UNESCO-protected town of Kotor – this project represents a unique experience for the region. Children living in or visiting Montenegro will have the opportunity to train like the Rossoneri, under the guidance of certified AC Milan coaches.

The camp is open to participants aged 6 to 16, the price is 300EUR per child, and each camp lasts five days within a two-week program. Young footballers will receive official AC Milan football club equipment and will train in the immediate vicinity of SIRO Boka Place. The facility is designed to support peak performance through personalized fitness, nutrition, recovery, sleep and mental balance programs.

Combining technical football training with fun, age-appropriate activities, the camp is fully aligned with SIRO's holistic philosophy, promoting enjoyment, personal development and well-being in a safe and inclusive environment. The camp will also be visited by AC Milan legends, Messrs. Franco Baresi and Daniele Massara.

Franco Baresi, honorary vice-president of AC Milan, said:

"AC Milan and SIRO share a strong commitment to improving performance and enjoyment of football and physical activity for all ages. We are proud to be implementing together our first youth-focused initiative in Montenegro, dedicated to inspiring and developing a new generation."

Niek van Woensel, general manager of SIRO Boka Place, will:

"As the official hotel partner of AC Milan, we are extremely pleased to bring the first Milan Junior Camp through our partnership to the first SIRO location in Europe, on the coast of Kotor. Activations like this are key to encouraging the spirit of sportsmanship among the younger generations, and it is a great privilege to be part of that mission."

( SIRO Book Place )