For 25 years, Nova TV has been synonymous with television that knows its audience best – its desires, emotions and habits. Since May 28, 2000, when it began broadcasting as the first commercial television station in Croatia, Nova TV has grown into the leading media house in the country. For the past 15 years, Nova TV has been the most watched television station in the country and from day one has been creating a world that the audience loves – recognizable, close and honest. A world in which information and emotion, entertainment and reality, top content and human stories intertwine.
In the year of its great jubilee, Nova TV remains a key pillar of the Croatian media landscape, firmly positioned as an indispensable player in the development of the domestic audiovisual industry.
Since its founding in 2000, Nova TV has not just been a new television station – it has been a turning point. As the first commercial television in the country, it has brought freshness, dynamism and a new level of professional standards to the domestic airwaves. Over a quarter of a century of dedicated work, it has continuously shaped the market, pushed the boundaries of production and content, and introduced innovations that changed the way audiences experience television.
The combined forces of a professional team led by stable management, which has been leading for 20 years Dražen Mavrić, Nova TV has become a leading media brand.
"Twenty-five years of existence is not just a number, it is a story about people, about the strength of the team, about togetherness that does not give up even in the most challenging times. Nova TV is not just a media company – it is a world that we have built together, idea by idea, frame by frame, day by day."
I am grateful for the entire team that, with passion in their hearts and responsibility to their audience, creates content worth watching every day. Creativity, emotion, intuition and technology are the elements and foundation of our success, and the vision we cherish leads us towards a future we look forward to.", said the President of the Board of Nova TV, Dražen Mavrić.
The foundation of Nova TV's success lies in a carefully crafted blend of top-notch entertainment and drama formats, recognizable domestic productions, and a strong news program. This is also the 20th anniversary of Nova TV's Dnevnik, which has been on the throne for the past 16 years as the most-watched central news program, credible, fast-paced, and close to viewers.
Since its inception, Nova TV has fostered an editorial policy that emphasizes relevance, accuracy, and timeliness. In a time when audience trust is hard to gain and easy to lose, Nova TV remains a reliable source of information, but also a space for inspiration, emotion, and everyday connection with viewers.
Nova TV's domestic series program, produced entirely in Croatia, has also experienced global success. Series such as Kud puklo da puklo, Na granici, Lara's Choice and Kumovi have been broadcast in 46 countries around the world, and some titles have been adapted into international formats. It is estimated that as many as one and a half billion people have had the opportunity to watch Croatian series with translations into their own language - with which Nova TV not only promotes Croatian culture and language, but also opens the door to the entire domestic audiovisual industry on the world stage.
Corporate social responsibility is deeply embedded in Nova TV's mission. As a long-standing partner of the Ana Rukavina Foundation and organizer of the major humanitarian concert Želim život, Nova TV continuously demonstrates a true commitment to the healthcare and humanitarian sectors. In 2025, the company continues with a series of initiatives: encouraging inclusion, supporting entrepreneurship, advancing equality, and raising awareness of the importance of environmental protection – within its organization and in the wider community.
Nova TV was among the pioneers of digitally connecting traditional television and the online world. The successful synergy of TV content and digital platforms has further strengthened its presence in the modern media space. Its own portals regularly rank among the most popular in their segments, and by constantly listening to the audience and implementing innovations, Nova TV reaffirms its position as a leader in digital user experience.
With over a hundred professional and media awards, including the HND Awards, Promax Global Excellence, MIXX, Gema Awards, SoMoBorac and Webby Honoree, the quality of Nova TV's work has been recognized both domestically and internationally. Nova TV has also twice hosted the semi-final judging for the prestigious International Emmy Awards.
The core values that have defined Nova TV's identity since its inception: credibility, creativity, relevance and social responsibility, form the core of its strategy and daily operations. Nova TV's mission remains clear and steadfast in the future – to build trust through truthful and timely information, enrich the audience's everyday life with top-notch entertainment and inspiration, and actively contribute to positive changes in society.
