Zara brings a new shopping experience to the BIG FASHION center - Podgorica, in step with fashion trends

One of the most beloved fashion brands in the world, Zara, today presented his expanded and modernized store in BIG FASHION center in Podgorica, designed according to the latest global concept of this brand.

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Photo: Zara
Photo: Zara
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

On more than 2.400 square meters, across two spacious floors, visitors can discover a wide range for women, men and children, as well as special zones dedicated to fragrances and collections. Zara Origins i Zara Athletz.

Zara
photo: Zara

A modern concept in the heart of Podgorica

BIG FASHION connects Podgorica with global fashion trends. In this spirit, the new ZARA brings a fusion of design, architecture and technology, offering shoppers an experience that is equally inspiring and practical. Specially designed spaces – from shoe and bag zones to the men's formal collection – further emphasize the feeling of warmth and elegance.

Zara
photo: Zara

Innovation and sustainability

Shopping is now even easier: automated return stations, multiple quick checkout zones and full connectivity with online platforms allow customers to enjoy the flexibility that modern life demands. At the same time, the new store relies on solutions that save energy and reduce resource consumption, confirming that fashion and sustainability can go hand in hand.

Zara
photo: Zara

BIG FASHION – center of favorite brands

The opening of this new Zara concept in Podgorica confirms the role of the BIG FASHION center as a place that brings together favorite brands and brings the latest trends to customers in Montenegro"We are very pleased that Zara is presenting itself in a new light right here. BIG FASHION remains a destination where our visitors can find inspiration, quality and everything that makes shopping a real pleasure," says the BIG FASHION center.

Zara
photo: Zara

( Zara )