The video was awarded for its innovative way of presenting the authenticity of Montenegro, its adventurous spirit and the unforgettable experiences it provides to visitors, through a strong visual message and contemporary creative expression that attracts a global audience.
On behalf of the National Tourism Organization of Montenegro, the award was received by the PR of the National Tourism Organization. Milena Vujovic, which highlighted:
"This recognition has a special meaning for us because it comes after the success we achieved in Berlin, New York and Tokyo. The award we won is an additional motivation to continue working on strengthening the international recognition of Montenegro and to show the world through creative campaigns everything that makes our country a unique tourist destination. We are proud that our film captivates audiences around the world and brings the beauty and authenticity of Montenegro closer in the right way."
Campaign „Uncover Your Wild Side“, launched in November last year, was created with the aim of bringing Montenegro closer to international tourists in an innovative way. It was within the framework of this campaign that an award-winning destination video was created, which once again confirmed that Montenegro has a strong potential to inspire travelers from all over the world.
Winning a silver award at a festival that is part of CIFFT World Tourism Film Network confirms that Montenegro occupies a significant place on the global map of attractive tourist destinations.
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