National Tourist Organization of Montenegro presents the tourist offer of our country on „Tourism Expo Japan 2025“, the largest and most important tourism fair in Japan and one of the leading in Asia, which takes place from September 25th to 28th in Nagoya.
Montenegro is participating in the joint stand of European countries, under the auspices of the European Travel Commission (ETC), the umbrella organization for tourism in Europe. Over 150.000 people are expected to visit, and the fair provides a unique opportunity to establish business contacts with partners from the tourism industry, as well as to present the offer to a wide audience and potential tourists, with a special focus on the outbound market of Japan.
Director of the Montenegrin Convention Bureau of the National Tourist Organization of Montenegro, Aleksandra Maksimovic, She emphasized that participation in such global events is of particular importance for the promotion of Montenegro and strengthening its image on the Asian market.
"Montenegro's participation in this prestigious event, which is one of the leading ones for the global tourism industry, is of exceptional importance for positioning our country on the map of attractive destinations. The Japanese and wider Asian markets have great potential, and the presence within the joint stand of the European Travel Commission additionally contributes to the visibility of Montenegro and its presentation in the context of the European tourism offer. It is particularly encouraging that statistical indicators are already recording an increase in interest, which clearly confirms that Montenegro attracts the attention of visitors from the Asian market, and it is precisely such events that contribute to the positioning and strengthening of the image of our country," said Maksimović.
On the eve of the fair, September 24th at the hotel Hilton in Nagoya, was held business workshop which was attended by representatives of Montenegro together with about fifty of the most important Japanese travel agents and tour operators, with the support of European partners. Many participants showed interest in Montenegro, and the meetings contributed to strengthening cooperation and creating new business opportunities.
After the Nagoya fair, Montenegro will also be presented at World Exhibition EXPO 2025 in Osaka, where on September 29th, he will be part of a VIP event in the Europe Pavilion. On that occasion, representatives of Montenegro will participate in panel discussions on the topics of "Unbalanced Tourism and Dispersion of Flows" and "The Role of Public-Private Partnerships for Sustainable Growth". The event will bring together representatives of the most important Japanese and European institutions and organizations, including the Japan Tourism Agency (JTA), Japan Association of Travel Agents (JATA), JTB Corporation, Japan Outbound Tourism Council (JOTC), Japan National Tourism Organization (JNTO) and the European Travel Commission (ETC).
Representatives of the largest Japanese tour operators particularly emphasized their interest in Montenegro.
"I have heard that Montenegro is a beautiful destination, rich in natural beauty and cultural heritage. I am sure it would be very attractive to Japanese tourists and I look forward to the opportunity to include it in our programs," she said. Hiromi Myojin, company representative HIS, one of the largest tour operators in Japan.
"I have not had the opportunity to visit Montenegro or the Southeast European region so far, but I am very interested in discovering what this destination has to offer. I believe it could be of interest to Japanese travelers who want to experience something new," he said. Sakata Nayato, company representative JTB, Japan's leading travel agency.
In addition to the National Tourist Organization, Montenegro is represented by strategic partners of the NTO of Montenegro HG Montenegro Stars and HG Budva Riviera, including Tourist organization Budva.
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