The National Tourism Organization of Montenegro (NTO CG) held meetings with representatives of local tourism organizations and strategic partners of NTO CG, with the aim of harmonizing promotional activities and offers for the upcoming winter tourist season and preparations for 2026. The focus of the meetings was on strengthening cooperation, harmonizing plans, and creating a unified approach to promoting Montenegro.
The first meeting brought together representatives of local tourism organizations of the southern region, the Tourist Organization of Podgorica and the Tourist Organization of the Royal Capital of Cetinje, as well as strategic partners of NTO CG - Air Montenegro, HG Budvanska rivijera and Montenegro stars. The meeting was also attended by representatives of the Ministry of Tourism, whose involvement further contributed to the coordination of activities and the definition of common priorities for the coming period.
During the meeting Director of the National Tourism Organization of Montenegro, Dr. Ana Tripković Marković She emphasized the importance of constant cooperation and coordination of all entities in tourism so that activities are carried out in a planned and coordinated manner, in accordance with the strategic goals of destination development.
"Continuous communication and joint planning enable all partners, from local tourism organizations to national institutions and the economy, to act as a single system. In this way, we build a recognizable image of Montenegro, strengthen the quality of the offer and contribute to the sustainable growth of tourism throughout the year," said Tripković Marković.
The meeting presented the implementation of the international campaign "Uncover Your Wild Side", as well as plans for further digital activities and promotion of Montenegro in foreign markets. The development of congress tourism in preparation for the 2026 season was also discussed, as well as the need for better coordination and joint promotional initiatives that will contribute to a stronger positioning of Montenegro in the international market.
After the meeting with the southern region, a working meeting was held with local tourism organizations from the northern and central regions, attended by representatives of the Ski Resorts of Montenegro and the Ministry of Tourism, and was dedicated to coordinating promotion, improving cooperation and joint presence on the market.
"During the meetings, we presented the results of our activities to date, which have been successfully implemented despite the challenges and limitations in terms of available budgetary funds and the legal framework. Our campaigns are recording excellent results and recognition in key markets, and we are particularly proud of the fact that the destination spot of Montenegro has won several prestigious international awards, as well as that Montenegro is ranked among the 10 best rated destinations in the monthly reports of the European Travel Commission. Joint coordination of activities has significantly contributed to all of this, which shows how important the synergy of all stakeholders is in the promotion of Montenegro as a year-round and competitive destination," said the Director of the NTO of Montenegro, Dr. Ana Tripković Marković.
Meetings with local tourism organizations are part of the regular activities of the NTO of Montenegro, and the goal is to harmonize promotional plans, strengthen synergy among partners, and create a competitive offer that will present Montenegro as a year-round destination.
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