The National Tourism Organization of Montenegro (NTO CG) is presenting Montenegro's tourism offer at the 46th World Travel Market (WTM 2025), which is taking place from November 4 to 6 in London.
"World Travel Market" is one of the most important global events in the field of tourism, which every year brings together more than 51.000 professionals from 182 countries, representatives of national tourism organizations, tour operators, airlines, hotels, media and other key players in the global tourism industry.
Director of the National Tourism Organization of Montenegro, Dr. Ana Tripković Marković, said on this occasion that participation in this fair is of exceptional importance for the promotion of the destination on the Great Britain market, as well as for strengthening cooperation with partners from other countries.
"In the first nine months of 2025 alone, we recorded a 44,6% increase in arrivals and 39% in overnight stays of British tourists compared to 2019, while compared to the previous year, we recorded an additional 7% increase in arrivals and 5% in overnight stays. These results confirm the continuity of growth and stable interest of British tourists in Montenegro. We believe that the numerous activities of the NTO of Montenegro directed towards this market have also contributed to this," said Tripković Marković.
She reminded that this year, the NTO of Montenegro implemented a marketing campaign with the largest British tour operator Jet2holidays, which achieved more than 23,8 million impressions. She announced that in preparation for the next season, campaigns are being implemented with five leading tour operators, including easyJet and Jet2, as well as TUI, Secret Escapes and Expedia, one of the most popular online travel booking platforms in this market.
"This has intensified the promotion of Montenegro and raised it to a higher level through joint marketing with major British tour operators. NTO CG continues its promotion in this market through numerous activities such as study visits by journalists, influencers, advertising in prestigious media and digital marketing," she concluded.
On the occasion of Montenegro's nomination for The most desirable European destination by the renowned Wanderlust magazine, the promotion of the tourist offer is also carried out through this magazine, while the winter segment of the offer is specially promoted in the Snow magazine.
Janice Mather, Head of Airports and Tourism Organizations at Jet2.com and Jet2holidays, expressed her satisfaction with the cooperation with NTO Montenegro so far.
"It is a pleasure to work in partnership with the National Tourist Organization of Montenegro to promote holidays to this beautiful destination. We have flights to Montenegro available from three of our UK bases, giving British travelers an excellent choice when it comes to visiting the destination. Montenegro is a favorite destination among our customers, and we look forward to further growth through future partnership projects," said Janice Mather.
During the fair, representatives of the NTO CG will hold over 60 meetings with numerous tour operators, media, airlines and partners, including British Airways, TUI, BBC, easyJet, Jet2, Sky Media, National Geographic Traveller, Wanderlust and many others. The Director of the NTO CG, Dr. Ana Tripković Marković, will give an interview to Warner Bros during the fair, which will further highlight the international visibility of Montenegro as a tourist destination.
Montenegro has air connections to four British cities. During the summer season, easyJet and Jet2.com connect Tivat with London, Manchester, Birmingham and Bristol, while Ryanair offers direct flights Podgorica - London Stansted throughout the year.
In addition to NTO Montenegro, the Montenegrin stand also presents the offer of strategic partners of NTO Montenegro, the national airline Air Montenegro, HG Budvanska rivijera and HG Montenegro Stars, local tourist organizations of Budva, Podgorica, Tivat and Herceg Novi, as well as the hotels Hyatt Regency Kotor Bay Resort, Hotel Ami Budva Petrovac, Radisson Resort Ruža vjetrova, Hotel Avala Resort & Villas, Hotel Wulfenia, travel agencies Cosmopolitan DMC, Montenegro Adventures DMC, Montenegro Tourist Service DMC and Talas Montenegro DMC and TC Lipska pećina.
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