Drugstores Kuća hemije and Dama have become places where women feel supported and inspired. We are growing because behind the brand stands a team of women who give of themselves to their work every day, but also find inspiration in other women. It is a relationship that we build through empathy, trust and warmth.
Our mission is to provide every customer with care, beauty and support for the entire family through expertise and true dedication. With us, women do not just choose a product, but moments of self-care, their style and their rhythm of life. Our role is special because we create an environment that nurtures a beautiful, high-quality and careful lifestyle.
Numerous campaigns, as well as activations such as I paint on Thursdays, I make up on Fridays, Saturday is a day for skincare or Baby's first friend are a reflection of our identity and commitment to quality. Bellezza by Dama represents the next step – a modern concept aimed at women who know what they want.
We are in constant contact with our consumers. A large number of followers on social networks and daily messages, comments and questions give us direct insight into the habits and needs of consumers. We pass this information on to commercial and sales, because our success is shared. Marketing and sales function as one team – we open the way to the customer for each other and together we build a trusted brand.
The power of marketing lies in the synergy of our team, with different characters and skills, but one vision. The creativity we create comes from feminine energy, empathy and understanding of the everyday lives of consumers.
Our team consists of:
Nikolina Cadjenovic – organizational precision and stability;
Ana Janković – digital strategy and innovation;
Milica Lekić – the operational strength of our team;
Jelena Božović – brand voice and creative narrative;
Ivana Jokanovic – support in every process;
Kristina Stevović – the visual soul of our campaigns;
Angela Kusovac – trade marketing support in the field;
me too, Jelena Popovic, as Marketing Director, with the belief that women who collaborate and trust each other can push the boundaries of any brand.
We don't sell products - we create experiences. We don't build a brand - we build trust.
(Drugstores Kuća hemije and Dama)
