Children's smiles best capture the spirit of the New Year holidays. A time of giving, attention and those small signs of kindness that leave a big mark. Guided by this very spirit, employees of Jugopetrol AD EKO gas station decided to share the holidays with those who need it most – children who are spending these days at the Institute for Children's Diseases.
They carried gifts in their hands, but what they actually brought was a sense of care, support, and hope, because just being present can bring light to days that are different from usual for many of them.
Mina Muković Radonjić, Jugopetrol's marketing manager, said that such initiatives are not just part of socially responsible business, but a reflection of the values that the company cherishes year after year.
"The holiday season always reminds us of the most important values such as humanity, solidarity and care. That is why it is important for us to be with the little ones who are celebrating the holidays in the hospital. Our donation is not just a gift, but a message that we are thinking of them, that we are with them while they spend their days in treatment. We believe that even the smallest gesture of attention can bring joy, encouragement and a feeling of warmth," said Muković Radonjić.
She emphasized that Jugopetrol will remain committed to initiatives that contribute to the well-being of the community and support the most vulnerable groups.
The Director of the Institute for Diseases of Children, Dr. Velibor Majić, thanked for the gifts and support, emphasizing how much such visits mean to both the children and the staff.
"On behalf of the Institute for Diseases of Children, I would like to once again thank the company and all employees for the effort they put in and for thinking of those who are most vulnerable, which are sick children undergoing treatment," said Dr. Majić.
For Jugopetrol, this is not an activity that is planned once a year. This visit has become a tradition. And more than that – it has become part of the company's identity. The gifts were carefully chosen. But what cannot be wrapped in decorative paper is the emotion that remains in the room. And this time, it spoke the most.
( Jugopetrol AD )
