This unique perfume treasury is designed as an experience: intense, personal and completely different from traditional shopping. As in a theater, the collections of the world's most prestigious perfume houses stand proudly framed in rounded golden niches, turning each bottle into a showpiece.
Breathtaking interior
The space seems to have been ripped from a magazine celebrating the most beautiful interiors in the world, and completely brought to life in the creative vision of the team behind the DURŌ concept and the talented architect Denis Tuzović. Here, imagination has been given full freedom, and it shows at every turn: so many details, so many “wow” moments, such a precise play with materials, light and shadows, that the impression is almost instant – as if you have entered a fairy-tale, contemporary scenography.
Clean and luxurious, yet perfectly thought out, the interior combines elegance with modern, industrial elements and brings a grandeur and spaciousness that easily rivals the most exclusive spaces in metropolises like Milan, Paris, or New York.
A new era: 7 new perfume houses and over 100 new fragrances
DURŌ, also known by its slogan #NotYourAveragePerfumery, in the new space presents brands that are available on our market for the first time. In Capital Plaza, side by side with the bestsellers from the DURŌ collection that already have a cult status, even seven new perfume houses and almost a hundred new scents: as the clearest evidence of the mission of the fragrant revolution in Montenegro, which is being implemented without compromise.
Discover the cult of molecular perfumery, pure minimalism and skin magnetism through Escentric MoleculesEnter the world of French haute perfumery through the house's luxurious, classically powerful compositions. MDCI Perfumes. Experience Hormone Paris – a collection that treats perfume as a chemistry of mood and a “hormonal” impulse on the skin. There are also houses with a modern luxury aesthetic like House of Brandt i Swiss, while a special sensation is the arrival Wilhelm Parfumerie – New York-Parisian fantasies that will captivate you with incredible perfume names, compositions, and recognizable bottles.
A special curiosity are the art installations dedicated to brands. Marc-Antoine Barrois i Nasomatto: perfumes are displayed on unique wooden blocks, like small totems – emphasizing the organic, unconventional nature and cult status of these perfume houses.
The crown jewel: the “golden” ROJA Parfums Haute Luxe
What does the perfume that is being talked about as smell like? one of the most expensive and rarest in the world? Is it true that in the bottle, together with the finest perfume raw materials, they "dance" and 24-karat gold flakes that remain on the skin after you apply it?
Exclusively at DURŌ Capital Plaza, waiting for you on the shelf ROJA High Luxury Perfumes – a fragrance from the category of myths, available only to a few, and created from extremely rare and precious ingredients. Here you have the unique opportunity to try it live, with expert guidance, and it is precisely that experience and that moment in perfumery that is the very definition of true luxury.
DURŌ – five-star perfumery
DURŌ is the leading destination for luxury perfumes and the epicenter of the perfume scene in Montenegro. From the authentic atmosphere to the dedicated service, it takes care of every detail. The new address in Capital Plaza is the next step in that vision – and a new reference point that establishes Podgorica on the world luxury map.
See a list of all the brands that DURŌ exclusively represents here.
Read more about DURŌ luxury perfumeries here.
(DURŌ)
