During 2025, 18 marketing campaigns were implemented, which achieved a total reach of over 140 million impressions. The campaigns were carried out in nine markets of strategic importance: Great Britain, Germany, Austria, France, Spain, Poland, Scandinavia, the USA and Canada. Among the partners of NTO CG were leading tour operators and online travel agencies such as Jet2holidays, easyJet holidays, TUI, Expedia, Voyage Prive, Secret Escapes UK, Schauinsland Reisen, Trendtours, Reisen Aktuell, FRAM, Nowa Itaka and eSky.
Thanks to diverse promotional channels and well-designed campaigns, Montenegro reached millions of potential travelers worldwide. The campaigns included online advertising, social networks, official websites, print media, and direct cooperation with tourism partners.
The total value of the campaigns implemented in 2025 amounted to around 1 million euros, of which NTO Montenegro provided around 400.000 euros, while the remaining amount represented investment from partners.
The Director of the National Tourism Organization of Montenegro, Dr. Ana Tripković Marković, emphasized that these are extremely important activities for the improvement of Montenegrin tourism.
"Partnership with renowned tour operators and online travel agencies is one of the key activities of NTOCG in order to strengthen the promotion and growth of tourist traffic. Through joint campaigns, we ensure a strong presence of Montenegro in strategic markets and directly encourage interest and sales of packages. Of particular importance is the contribution to the improvement of organized air arrivals and air connections, which are among the most important prerequisites for the further development of tourism and the extension of the season. Through numerous campaigns implemented with leading partners, Montenegro was present in almost all strategic markets this year - from Western and Central Europe, through Scandinavia, to North America," said Tripković Marković.
The campaigns were implemented through two incentive measures: "Partnership with tour operators and travel agencies in promoting Montenegro as a tourist destination"And"Support for the promotion of organized air arrivals through a joint marketing campaign with tour operators", and their goal is to raise awareness of Montenegro as an attractive tourist destination in outbound markets by targeting potential tourists through a joint marketing campaign linked to tour operator programs for Montenegro.
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