The toys are already in IDEA stores from February 05, so customers can look for them immediately in their nearest stores.
A new family adventure doesn't require a trip to the countryside – just stop by the IDEA store. They're already waiting for you there. "Animal Farm", a new collection of plush toys that turns everyday shopping into a fun experience.
The collection includes: Peggy the cow, Koka the hen, Dora the mare, Ricky the donkey, Mary the sheep, Gula the goose and Honey the bee – all inspired by farm life and created to encourage imagination and family values through play.
"The 'Animals of the Farm' project helps the youngest children learn about the world of the farm through play and socializing with stuffed animals, stimulates their curiosity and imagination, and develops a sense of responsibility and empathy. " – said Jelena Doderović, Director of Marketing and Corporate Communications.
In the period from February 5th to April 15th customers can collect stickers in all IDEA stores. For every spent € 10 one sticker is awarded, while additional stickers can be won by purchasing marked products who participate in the project. Along with the collected 15 stickers, the buyer acquires the right to purchase a plush toy at a price of € 5,99.
"Animal Farm" continue to build a recognizable project that combines fun, education and a positive shopping experience, bringing new plush friends to the youngest and another opportunity for families to share and unforgettable moments.
(IDEA)
