Ascend 2030: Nelt Group continues development through new partnerships, investments and digitalization

At a one-day conference on Jahorina, attended by directors and managers of all companies, Nelt Group presented the results achieved during the first year of implementation of the "Ascend 2030" strategy, during which it further strengthened its portfolio, expanded regional partnerships and made key investments in logistics infrastructure.

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Photo: Nelt Group
Photo: Nelt Group
Disclaimer: The translations are mostly done through AI translator and might not be 100% accurate.

Since adopting the strategy, Nelt Group has strengthened its portfolio and market position through regional cooperation with partners and with new principals: Chips Way i Waltz in Bosnia and Herzegovina, JTI and Alka Group (Elephant Brand) in Albania, Bambi in North Macedonia, Mondelez, Nestle, Colgate, Beiersdorf, Perfetti in Africa, Revlon, Vitamin Horgoš and Jaffa in Serbia, while with the company Coca-Cola HBC Logistics cooperation has expanded on the Serbian market. Logistics services in other domains, as well as pharmaceutical business, are also recording growth in volume and expansion of partnerships.

Marko Cilić, Executive Director of Finance and Acting CEO of Nelt Group
Marko Cilić, Executive Director of Finance and Acting CEO of Nelt Groupphoto: Nelt Group

Marko Cilić, Executive Financial Director and Acting General Manager, said that Nelt Group remains committed to its vision and mission in the coming period to create an efficient and sustainable ecosystem that connects people and brands through excellence in distribution, reliability in logistics and expertise in brand management. "We are entering the next phase of strategy implementation with a clear focus on business discipline, infrastructure development and strong partnerships. We continue our rise towards sustainable and accelerated growth, while investing in people, organization and development of our own brands." Cilic added.

In a complex regional and global geopolitical context, Nelt continued to implement key strategic initiativesWithin this framework, more than 15 million euros in the development of logistics infrastructure, including a new distribution center in Tirana and capacity expansion in Bijeljina, while the pharmaceutical business is further positioned as one of the key pillars of growth in the region.

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Company brands Neoplanta, Baby Food Factory, Chips Way i Candy Factory Angola They are recognized as leaders in their categories and continue to invest in innovation, production improvements, and global positioning.

"During its 33 years of existence, Nelt Group has grown into a leader in distribution, logistics and production of its own brands. Our growth is based on continuous investment in people, innovation and adaptation to markets. We have a sound foundation for long-term sustainable success," said Nebojša Šaponjić, founder and co-owner of Nelt and added that the goals of "Ascend 2030" remain accelerated revenue growth to more than 2 billion euros through investments, acquisitions, new partnerships and brand innovation.

Nebojša Šaponjić, founder and co-owner of Nelt
Nebojša Šaponjić, founder and co-owner of Neltphoto: Nelt Group

In the coming period, Nelt Group will focus on accelerated business digitalization through the implementation of SAP S/4HANA, process standardization, ESG projects, logistics integration of regional markets and investments in infrastructure, business in Africa, as well as the development of its people.

(Nelt Group)