The story begins at One Business Skills Academy, a program that brings together ambitious students and gives them the opportunity to work on real business challenges, and one of those challenges was to create a mobile package that young people would actually want to use and that recognizes the priorities of their generation. And that's how VIBE was born!
Company One, in cooperation with the NGO Center for Youth Education and within the framework of the European Youth Card (EYC) program, has turned this idea into reality for tens of thousands of young people across Montenegro. The new VIBE offer intended for young people aged 13 to 29 brings as much as 30% discount with the EYC card.
"The main idea was to design a package that, through real habits and our needs, would enable freedom and a simple user experience, so that young people could always be connected without worrying about limitations," he says. Adela Fetić, first generation student of One Academy.
"We were looking for a way to give young people back their freedom and allow them to use the internet without stress about spending. VIBE was a feeling for us – to be up to date, without limits and without burdens," added her colleague Antonela Garbin.
The new VIBE packages for young people were not created behind closed doors or from assumptions about what new generations need, but from conversations about their ideas and expectations. They came up with the name, saying that VIBE is the word that best describes freedom, connection and a good feeling while being online. Today, this idea is at the heart of the new One offer, which brings young people unlimited internet, travel benefits and digital content tailored to their lifestyle.
"We were looking for a word that is already part of the everyday language of young people. For us, VIBE symbolizes the energy, trends and sense of freedom that we wanted to convey through the package itself," adds Adela.
"We chose a name that resonates with young people. VIBE is a symbol of the connections we build in the digital age, and that's why we said - Let's Vibe together," he adds. Teodora Ilic.
It quickly became clear that young people's ideas can live to the fullest outside the classroom, including in modern forms of non-formal education.
"When I see that the commercial package is named VIBE and is inspired by our work, I feel proud and satisfied. It is proof that young people's ideas can be translated into real products and have an impact on the market," he points out. Bojana Bjelkas, while Antonela adds:
"It's an incredible feeling to see an idea we worked on with so much effort and creativity become a reality. I'm proud that One recognized our team's vision and brought it to life."
The One company says that this was the greatest value of the entire process.
"We didn't want to guess what young people need. We wanted to hear them. Through One Academy, we gained valuable insight into their habits, expectations and the way they use digital services. That's why VIBE carries the authentic voice of the generation it is intended for," she said. Ana Mihailović, director of commercial strategy and product development at One.
And what do young people really need today? The answer from all participants was almost identical. Fast and stable internet. Freedom to use without constantly checking your usage. Enough resources for social networks, communication, entertainment, education and the content they follow every day.
"Young people want technology to work for them, not the other way around. They need a simple, fast and affordable solution," says Antonela.
"The most important things are speed and digital freedom. The internet needs to keep up with our pace of life and the way we use apps like Instagram, TikTok, and Snapchat," says Teodora.
"The point is that we feel free while using the internet and communicating, without constantly thinking about megabytes and minutes. That was exactly the idea of VIBE," adds Bojana.
That's why the new One VIBE packages bring unlimited internet in Montenegro, internet for the European Union and Western Balkan countries, a social media add-on, the SigurOne service for a safer online experience, and other benefits that suit the lifestyle of young people. In other words, exactly what the One Academy participants have recognized as key.
This story began at the One Business Skills Academy, a program launched last year by the University of Montenegro and One to provide students with exactly what formal education often lacks – the opportunity to immediately turn knowledge into practice. By working on real business challenges, young people are given the space to develop ideas that can have a real impact, and the first generation has already shown how far ideas can go.
Because when young people create a story for young people, there can only be one result. Good VIBE.
And for those who want to experience it firsthand, VIBE packages and the EYC card await them at One VIBE offer page.
( One )
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