Partly because of the crisis, or because of business ingenuity, but in any case, mostly because of the free form of advertising, advertising of shops on Facebook, under the guise of a personal profile, is increasingly present.
In addition to being able to dress, wear, make-up and perfume cheaply, there is also an incredible opportunity to buy a family house next to the cemetery with a view of the future, a safe weekend tip at the bookmaker, even a vote in the upcoming elections.
Owners of large companies and rental agencies advertise on the popular social network with equal zeal, the importance of Facebook has been realized by the owners of real estate agencies, but also by those with a more modest business, whose advertising on that social network is often a forced move in the "Delboy Trotter" manner.
Vlado Marković from Podgorica told "Vijesta" that he has been in trade for years and that he decided to post an advertisement on Facebook for the sale of shoes and women's clothing in order to sell off the stock as quickly as possible.
"There is no serious trade there. Women's boots are 13 euros, and I had an offer to sell them even that cheap in three monthly installments. Trade is only possible if the product is below the price. I'm just trying to extract money, because there is no real trade and profit as it used to be," said Marković.
The page called "Ski prodaja Ski servis" displays used gloves, skis, snowsuits and other equipment, and according to the owner Ac Radulović, the ad on Facebook proved to be useful.
The share of online advertising in Montenegro is just under four percent, according to the estimate of the Google Adriatik office
The share of online advertising in Montenegro is just under four percent, according to the estimate of the Google Adriatik office. Unfortunately, there is no precise data, Joško Mrndže, Country Manager of the office, told "Vijesta" earlier, adding that it is an estimate made on the basis of data from several different sources.
"The share of online advertising in the region varies from country to country. There are countries where that online share is smaller, in some places it is slightly higher and ranges from five to eight percent," he says, adding that the share of online advertising is growing naturally, because the number of internet users in the region is also growing.
According to data from the statistical portal Internet Stats from the end of 2011, Internet penetration in Montenegro was 49,6 percent.
Compared to conventional advertising, Internet advertising has several advantages. The key is its much lower price. It is also possible to precisely target the desired group of users, and easily measure profitability. When you exist online, you can monitor the reaction to your presence on a daily basis, and react in time when the path you have taken does not fulfill the idea.
There are numerous pages-advertisements for the sale of original perfumes, clothes and shoes, used books, flowers, masquerade costumes, even "Subcarpathian perfumes", and on most pages the goods can only be ordered by message, because the owners have not left a phone number.
Compared to conventional advertising, Internet advertising has several advantages. The key is its much lower price
The owner of the page shares information about one match on Friday only to people who meet the conditions in their inbox: like, share, copy the following text and paste it on 20 different betting sites. There are also guarantees in the form of slogans - "out of seven reports, seven passed, he is not a scammer, everything is free and earnings are guaranteed".
In accordance with the transitional conditions in Montenegro, a seller from Pljevlja, who lives in Podgorica, is selling a house in Ulcinj. There is an interesting offer for the sale of a house next to the cemetery with a view to the future, there is a page where a buyer is looking for a plot in Podgorica or a house in Bar.
The assortment complements the possibility of buying fora how to listen to music in class, while gamblers can buy or sell chips for "texas holdem poker". Pranksters sell the school, and the teachers are free in that case, a kidney for a like, a rotten cherry lada, more rotten than a cherry, a house with a view from the window, and the current offer is from a student who would donate a kidney for the semester.In addition to information about fixed football matches on Facebook, you can, logically, also buy a demi-juice of homemade brandy.
The sale of watches is going poorly
Selling original watches in boxes through the popular Facebook, despite the free advertising, did not prove to be the best way of doing business, and according to the owner of the site, who wished to remain anonymous, the trade does not move from positive zero even with low prices.
The average price of a branded watch is around one hundred euros, and the owner of the site points out that the lack of money makes it difficult to sell luxury items. Watches can be purchased by clicking on the "message" icon. It is enough for the customer to specify the model of the watch he wants to have, and he will quickly receive an answer, said the owner of the site.
Place three ads and choose easily
According to the statistics website Socialbakers.com, Montenegro has 307.160 users on Facebook, which is almost half of its population (according to data from the last census in 2011, Montenegro has 625.000 inhabitants).
it is also problematic that on the Montenegrin FB scene, a large number of companies, organizations, public figures, for promotions, instead of pages, use Facebook profiles, which are intended exclusively for natural persons
Facebook allows users to target their ads according to location, age, gender, relationship status, interests, keywords... Prices are calculated depending on the country where the user wants their ads to be displayed and, most importantly, how much pay is determined by the person who places the ad. Business manager Srđan Vukčević is an optimist when it comes to FB advertising and says that the results of this type of promotion show up very quickly.
"Feedback is received very quickly. For example, if you place three ads, soon, based on likes and clicks, you can see which one is the most popular and thus decide which one to finance. Advertising through the largest social network in the world turned out to be a good thing," said Vukčević.
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