Glovo, one of the world's leading multi-category delivery platforms, has been an indispensable part of the daily life of many citizens of our country and a partner in fulfilling their various needs and requirements. Whether we are talking about the delivery of food from restaurants, groceries from supermarkets or other products from the retail sector, Glovo has made life simpler and more practical on a daily basis. To what extent the year 2023 was interesting for Glovo in our country, the local team behind this global brand presented through interesting statistical data and figures, which are an integral part of this company's Annual Report.
Data for the year 2023 show that Glovo achieved a significant increase in the number of orders on the application compared to the previous year, while Montenegro recorded the highest interannual (year-to-year) growth in "frequency of purchases" in the region of Southeast Europe. It is particularly significant that the number of partners on the application has been significantly increased, which speaks of the team's commitment to establish cooperation with the most diverse local businesses and thereby expand and diversify the offer on the application for all its users. The multi-category segment of Glov came to the fore in the last year, in which there was a drastic increase in specialized retail products, up to almost five times more compared to the previous year.
Italian cuisine popular among citizens
Particularly interesting data refer to the gastronomic habits of Glov users in Montenegro. The most ordered food again this year is pizza, positioning Italian cuisine at the very top when it comes to user preferences, followed by American and healthy cuisine. In addition, there was a significant increase in the consumption of Chinese and Mexican cuisine, almost three times more.
The user with the most orders on Glov in 2023 lives in Podgorica and in this year ordered 855 times through the application, that is, almost three orders every day, spending almost 25 thousand euros.
When it comes to food products, this segment of sales at Glov increased over 2.5 times this year, which is the second largest annual increase in food product orders in the region. Montenegro also has the highest year-over-year "purchase frequency" growth in the grocery category among all 25 markets where Glovo operates - with an increase of more than 50%.
Most deliveries in the summer season
Deliveries who deliver Glovo orders had the most work during the season, in August, and the day of the week when Glovo was consumed the most was the last working day of the week - Friday. The busiest minute for Glovo in Montenegro was November 30 at 14:47 with over 200 products delivered simultaneously on Montenegrin streets.
Podgorica leads when it comes to the number of delivered orders, followed by Budva and Bar, while the largest increase in the number of orders was recorded in Herceg Novi. When we talk about the generosity of citizens in terms of tipping couriers, Tivat is at the top of the list this year as well, followed by Herceg Novi and Podgorica. It is particularly interesting that Montenegro is the fourth country in which Glovo operates in terms of the frequency of tipping.
About Glov
Glovo is one of the first multi-category apps that connects restaurants, pharmacies, grocery chains and convenience stores, including an "anything" category that allows users to order anything they want in their city. Founded in Barcelona in 2015, Glovo operates in 25 markets in more than 1300 cities in Southwestern and Eastern Europe and Africa. Glova's mission is to make everything that the city has to offer quickly accessible to all residents of the city where it operates. In this way, Glov users can enjoy their selection of products when and where they want.
