Success Algorithm
Glov's philosophy is based on the empowerment of communities through the application of modern technologies. In this sense, our innovative business model serves as a catalyst for the transformation of cities and improving the lives of citizens, while creating an ecosystem of partners and couriers influencing their growth and development.
Created out of a desire to transform the way users approach their needs and get what they need in their urban community, Glovo is constantly setting the bar for innovation. Focusing on two aspects of this process, technological and innovation in terms of the offer, i.e. the products it offers, Glovo has become a synonym for fast delivery and practical trade, bringing with it revolutionary changes in the everyday life of citizens. Today, Glovo is celebrating its third anniversary of doing business in Montenegro, with over 600 active partners and a network of around 300 couriers who make deliveries through Glovo. Thanks to its presence in seven cities of our country, the company has distinguished itself as a leader in e-commerce, at the same time showing an unwavering commitment to customer satisfaction in different environments.
From a startup to a global brand in the tech world
Since its inception, Glovo has used breakthrough technologies and data-driven market insights to make cities more accessible to all residents. As a result, this company has evolved from a startup in the delivery industry to a global technology brand that is reshaping people's lifestyles as well as the business of small and medium-sized businesses.
"Glov's philosophy is based on the empowerment of communities through the application of modern technologies. In this sense, our innovative business model serves as a catalyst for the transformation of cities and the improvement of citizens' lives, while creating an ecosystem of partners and couriers, influencing their growth and development. What started as a food delivery service, both in all markets where we operate, as well as in Montenegro, has now developed into an offer of quick trade and extended courier delivery services, which meet the diverse needs of our end users, at all times," he points out. Bojana Radović, executive director of Glov for Montenegro.
E-commerce as an innovative driver of economic growth
In today's digital economy, e-commerce plays a key role in driving innovation, creating jobs and contributing to economic growth. In this regard, Glovo serves as evidence of this transformational progress, enabling companies to open new sales channels and reach a wider range of customers, thus adapting to changes in consumer habits. Through innovative technological solutions, Glovo optimizes delivery processes, improves user experience and with its algorithmic solutions, increases efficiency for all actors on the platform - partners, couriers and users, thereby setting new standards in the industry.
Glovo Express, the first so-called dark store in Montenegro, that is, a retail outlet that exists exclusively for online shopping, is a new standard in commerce in our country. This store is not only an example of e-commerce, but also of quick commerce, given that it enables delivery in less than 30 minutes, which is a record in this and many other markets.
Glovo Prime, an exclusive program that provides a number of benefits such as free delivery, special promotions and discounts, is the latest innovation in Montenegro, unique on the market. Although represented in Western markets, loyalty programs are a rarity and a completely new category for users in Montenegro, enabling subscribers to continuously realize various types of benefits. Glovo Prime, which in the form in which it is applied in our country was created in response to market needs defined on the basis of research and feedback from users in other countries, brings numerous and exclusive discounts when buying products from restaurants and shops on Glovo, but also enables avoiding payment of certain additional fees.
Glovo ‒ a platform for trade, but also digital advertising
In addition, Glovo plays a key role in the promotion of digital advertising on its platform, thereby creating additional value for business in this sphere. The company offers space for direct promotion of different brands, making it easier for them to reach their sales goals in a faster and cheaper way. Thanks to advanced algorithms on the application, partners can better position their products and restaurants, thus optimizing the use of marketing resources. This ensures a more efficient use of the allocated budget and guarantees results. By developing digital marketing campaigns and search optimization, Glovo quickly connects bidders with buyers, which makes sales more efficient. By enabling this type of advertising on the platform, an additional sales channel has been opened that did not exist before.
"We are constantly optimizing our algorithms that affect the movement and assignment of orders to couriers, so that they can deliver as many orders as possible in the fastest possible time, and by the shortest route in order to reduce our carbon footprint. In addition to maximizing the time spent by the courier for delivery and ensuring that each order reaches the end user in the shortest possible time, this way we reduce the impact of our operations on the environment, which is one of our key priorities. Continuing our path of innovation, we are currently working on the development of an algorithm for recommendations based on previous orders, with which we additionally want to improve the personalized experience of our users," said Radović.
Glovo has a significant impact in 25 countries on three different continents, with a commitment to economic growth, innovation, providing support to other small and medium-sized enterprises, improving digital infrastructure, technology-oriented businesses.
Glov's journey from a startup to a global leader in the e-commerce and fast-food industry represents the company's efforts to innovate in diverse urban environments, adapting to evolving consumer needs and technological advances. By leveraging technology, promoting collaboration and supporting local businesses, Glovo is redefining the way people live, work and connect within their communities, thus leaving a lasting impact on the environment in the countries where it operates and realizing its vision of giving people easy access to everything in their city. .
Continuing our path of innovation, we are currently working on the development of a recommendation algorithm based on previous orders, which further improves the personalized experience of our users
Glovo has a significant impact in 25 countries on three different continents, with a commitment to economic growth, innovation, supporting other small and medium-sized enterprises, improving digital infrastructure and technology-oriented businesses.
