Trebjesa Brewery launches new beer ALTER

The new product was officially presented to journalists at a gathering organized at the Brewery's premises.

"Our first 130 were marked by tradition, quality and consumer trust. That is why, symbolically, this year we are launching an innovation inspired by heritage, but designed in a way that clearly illustrates our ambition to continue as the first choice of consumers," she said. Marketing Manager at Trebjesa Brewery Gordana Spahić.

Alter is a new lager beer, drinkable and refreshing, and represents an ideal choice for modern consumers and various occasions.

"Consumer habits are changing and lighter flavors have been an important trend for a long time, as confirmed by numerous market surveys. The younger generation in particular is looking for products that are refreshing, modern, but also authentic. Alter is inspired by the heritage we have carried for 130 long and great years, but at the same time it is designed as a new brand, authentic and with a 'lighter character'. Alter beer is accompanied by a modern, striking design that clearly differentiates it from other beers on the market, and symbolically illustrates the possibility of a different choice. We believe that it will quickly find its place among beer lovers who, in addition to quality, are looking for a slightly lighter taste," she said. Spahic.

Jovan Vukić, Compliance Manager for Quality and Health and Safety of Products and EHS he highlighted the specificities of Alter beer.

"Our new product is made from three types of hops with light fermentation at lower temperatures. It is a light lager beer with 4,2% alcohol, clear and light golden in appearance with the presence of moderate, stable foam. It is obtained by fermentation at lower temperatures, which allowed the subtle aromas of the beer to come to the fore, while maintaining the fullness of the taste, drinkability and freshness. It has a balanced taste, a mild and refreshing aroma, with pronounced malt notes rounded off by discreet, refreshing notes of hops," he explained. Wolftab.

He particularly focused on the quality standards at the Trebjesa Brewery.

"From the simple beginnings of brewing 130 years ago to today's application of modern technologies, quality has been a consistent and recognizable determinant of production in Trebjesa. With strict control at all stages - from brewing, through fermentation, maturation, filtration and filling into various types of packaging, a standardized and consistent production process has been enabled that is harmonized and verified in relation to international standards and systems, and quality has been confirmed through numerous awards at international competitions, starting with the first gold medal for quality that was won in Paris almost a century ago," he concluded. Wolftab.

Alter is available on the market in various packaging - 0.5l can, 0.33l non-returnable bottle, as well as on tap.

( Trebjesa Brewery )