As affordable electric vehicles from China continue to arrive in Europe, the question for automakers is no longer whether they should respond, but how quickly they can do so.
For Dacia, the solution is simple, and that is to beat them at their own game by offering cheaper electric cars under a European brand, writes Klix.ba.
The Romanian brand, which is part of the Renault Group, already sells the Spring model across the continent. Manufactured in China, the Spring has built its reputation as one of the cheapest electric vehicles available in Europe, including Germany, where it can be had for just €11.900 after a huge €5.000 discount, offered for a limited time.
But Dacia isn't stopping there. A second entry-level electric model is due to arrive in the second quarter of next year at a price of around 18.000 euros.
This upcoming model will be based on the new Renault Twingo. Unlike the Chinese-made "Spring", the new electric car will be assembled in Slovenia at the same factory in Novo Mesto as its combustion engine sibling, writes Klix.ba.
"Our goal is basically to maximize the offer of electric vehicles in the small car segment. What we see is that the A-segment, and probably in the future the B-segment, are moving very quickly towards BEV models," said Dacia sales chief Frank Marote.
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