The campaign "When I drink I don't drive", whose goal is to point out the harmful consequences of driving under the influence of alcohol, starts on August 1 and will last until September 16.
According to Natalia Đordan, corporate communications manager of the "Trebjesa" Brewery, in the next month and a half, through activities on the ground, specially created messages and visuals receptive to young people will indicate the importance of responsible driving.
"As in previous years, our goal is for the key message of the campaign - when I drink, I don't drive - to reach all citizens. However, this year we especially want to influence the awareness of all those young people who have just become drivers and who are starting to build a culture of responsibility That's why we created a campaign that, through a certain dose of humor, talks about a serious topic and points out things that don't go together. At the same time, we will send the most important message, which is that alcohol and the wheel never go together," she said is Đorđan.
She added that they had prepared numerous activities.
"Traditional activities await us for all visitors to the upcoming music festival Lake Fest, and we will also use different communication channels, with a special emphasis on digital platforms in order to reach as many young people as possible with important messages. We also have a preventive and educational approach at the level of the Molson Coors Group. to which we belong, and which is also one of the founders and members of the International Alliance for Responsible Alcohol Consumption, and in all the countries in which it operates, it does a lot in the field of promoting responsible alcohol consumption. The Ministry of Internal Affairs and the Administration have been our partners in this joint task for 16 years police, whose officers in the field make a huge contribution. We hope that this year's campaign will also give positive results and influence the awareness of responsible behavior in traffic," Đorđan said.
The company from Nikšić will donate four modern breathalyzers to the Police Directorate, which will enable better technical equipment for officers in the field. In addition, promotional materials with the campaign message will be distributed to road users as a reminder of the importance of responsible alcohol consumption.
The representatives of the Police Administration emphasized that the campaign is extremely important for improving traffic safety, especially among young people.
Driving under the influence of alcohol is a serious risk for all road users, and through this campaign I want to raise awareness of the dangers that alcohol can cause while driving, and special attention is paid to young drivers, who often tend to underestimate the risk. The Police Administration emphasizes the importance of continuous education and preventive measures as key factors in reducing the number of traffic accidents.
"Statistics show that a large number of traffic accidents are caused by the irresponsible behavior of drivers under the influence of alcohol," said Aleksandar Deretić, head of the traffic police unit of the Nikšić Security Department.
"The campaign 'When I drink, I don't drive' is an excellent example of cooperation between the public and private sectors with the aim of improving general safety. In addition, the donation of breathalyzers will significantly improve our work in the field and help us to more effectively control and sanction drivers who do not respect the law. We appeal to all drivers, especially young people, to be responsible and not get behind the wheel after consuming alcohol. It is important that they understand that they are not only endangering their lives, but also the lives of other road users," Deretić added.
The Police Administration and the "Trebjesa" Brewery invite all citizens to support the campaign and to contribute to the creation of a safer traffic environment with their behavior. Only by joint efforts can we make our streets safe and reduce the number of traffic accidents caused by driving under the influence of alcohol.
The campaign has been implemented by the Ministry of Internal Affairs and the "Trebjesa" Brewery for 16 years.
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